ETF.com Sales Trigger: Dave Nadig Named President & Director of Research
ETF.com taps Dave Nadig as President & Director of Research. Use this trigger to fuel your ABM plays, accelerate deal flow & set your next touch.
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🚀 Battle Card: ETF.com
Quick trigger:
👤 Decision Maker in the News
- Dave Nadig, President & Director of Research · 🔗 LinkedIn
💡 Why It Matters
- This ETF.com sales trigger marks a major content & events push under new leadership → Source
🎯 Core Pain Point
- Scaling multimedia events & community engagement
- Differentiating ETF intelligence tools in a crowded market
💰 What to Pitch
- Primary: ABM & Engagement Platform → Accelerated advisor targeting & pipeline growth
- Expansion: Analytics Integration & Event Tech → Enhanced community engagement & data-driven insights
🗺️ Quick Context
- HQ: Boston, MA
- Employees: ≈ 50
- Rev: ≈ $10 M
- Website: etf.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win ETF.com’s business.
- HubSpot — ABM & Marketing Automation
- Unique edge: Integrated CRM + marketing for seamless workflows
- Evaluated by Marketing & Product leads for flexibility
- Marketo (Adobe) — Marketing Automation
- Unique edge: Advanced campaign orchestration & analytics
- Evaluated by Marketing Ops for deep integrations
- ON24 — Webinar & Virtual Events
- Unique edge: Rich engagement analytics & interactivity
- Evaluated by Events team for customization
- Outreach — Sales Engagement
- Unique edge: Robust sequence engines & analytics
- Evaluated by Sales leaders for rep adoption
✅ Do-Now Checklist
Connect with Dave Nadig on LinkedIn
Use the ETF.com sales trigger as a hook in your first outreach email
Log this ETF.com sales trigger in your CRM & set reminders for follow-ups
Next Step
Don’t let this ETF.com sales trigger slip by—get intel like this daily.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Accelerated advisor targeting & pipeline growth❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Dave
COMPANY = ETF.com
DEPT = Research
SIZE = ≈ TBD
BOTTLENECK = scaling multimedia events & community engagement
EVENT = Welcomes Industry Veteran Dave Nadig as President & Director of Research
DETAIL = ETF.com Welcomes Industry Veteran Dave Nadig as President & Director of Research
PAIN = Differentiating ETF intelligence tools in a crowded market
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825410519&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 50
REV_EST = ≈ $10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Research
Dave—noticed your Research team is ≈ TBD.
That’s when scaling multimedia events & community engagement slows growth.
We helped ≈ TBD fix this with Accelerated advisor targeting & pipeline growth.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about ETF.com Welcomes Industry Veteran Dave Nadig as President & Director of Research — Differentiating ETF intelligence tools in a crowded market.
Accelerated advisor targeting & pipeline growth. ≈ TBD.
Quick chat?