ETF.com Deal Flow: Caren Kohl Leads Digital Sales

🚀 Battle Card: ETF.com

• Caren Paradise Kohl, Head of Digital Sales · 🔗 LinkedIn

• This ETF.com sales trigger highlights a critical inflection point as the business pivots to an events-first multimedia model and needs to scale digital revenue fast. → Source

• Monetizing digital ad and custom content partnerships at scale

• Integrating online and live-event sponsorship revenue streams

• Primary: Digital Sales Enablement Platform → Accelerate ad bookings & upsells

• Expansion: Event Management & Sponsorship Suite → Boost live-event ROI and renewals

• HQ: Boston, MA

• Employees: ≈ 80

• Rev: ≈ $15 M

• Website: etf.com

🤼 Competitive Intel

• Salesforce (salesforce.com) — CRM / Sales Automation
• Unique edge: Deep integration with ad-sales workflows
• Evaluated by Head of Digital Sales for pipeline visibility

• HubSpot (hubspot.com) — Inbound Sales & CRM
• Unique edge: Content-driven lead nurturing
• Evaluated by Marketing Ops for ease of use

• Mediaocean (mediaocean.com) — Ad Operations Platform
• Unique edge: End-to-end ad trafficking & analytics
• Evaluated by Head of Ad Ops for reporting depth

• Bizzabo (bizzabo.com) — Event Management & Sponsorship
• Unique edge: Sponsor matchmaking & virtual event tools
• Evaluated by Events Team for digital-to-live integration

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   =
OFFER_BRIEF   = ❑Accelerate ad bookings & upsells❑
PROOF_METRIC  = ❑≈30% boost in ad bookings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Caren
COMPANY     = ETF.com
DEPT        = Digital Sales
SIZE        = ≈80
BOTTLENECK  = Monetizing digital ad and custom content partnerships at scale
EVENT       = Appoints Caren Paradise Kohl as Head of Digital Sales
DETAIL      = Appoints Caren Paradise Kohl as Head of Digital Sales
PAIN        = Integrating online and live-event sponsorship revenue streams
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250905075353&div=41152219
SIM_CO      = ≈ Morningstar
WIN_METRIC  = ≈30% boost in ad bookings
NEXT_SIZE   = ≈120
EMP_EST     = ≈80
REV_EST     = ≈$15M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈80-person Digital Sales

Caren—noticed your Digital Sales team is ≈80.

That’s when Monetizing digital ad and custom content partnerships at scale slows growth.

We helped Morningstar fix this with Accelerate ad bookings & upsells.

Result: ≈30% boost in ad bookings.  
Quick call?

PS—next bottleneck hits ≈120.

DM ≤45 words, TONE:
Saw your post about Appoints Caren Paradise Kohl as Head of Digital Sales — Integrating online and live-event sponsorship revenue streams.  
Accelerate ad bookings & upsells. ≈30% boost in ad bookings. Quick chat?