WBE Goldmine: EVCO Plastics Sales Trigger
EVCO Plastics just earned national WBE certification. Your pipeline just got a turbo boost. Pitch supplier diversity automation and marketing tools. Dial now.
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🚀 Battle Card: EVCO Plastics
Quick trigger:
👤 Decision Maker in the News
- Kate Bashir, CEO · 🔗 LinkedIn
💡 Why It Matters
- This EVCO Plastics sales trigger means they now qualify for supplier diversity programs across Fortune 500 and public-sector customers → Source
🎯 Core Pain Point
- Meeting supplier diversity and inclusion mandates to win larger corporate deals
- Proving WBE status quickly across multiple procurement portals
💰 What to Pitch
- Primary: Supplier Diversity Management Platform → Automate certification tracking & client matchmaking
- Expansion: Marketing Automation System → Amplify WBE status in targeted campaigns
🗺️ Quick Context
- HQ: DeForest, WI
- Employees: ≈ 2,000
- Rev: ≈ $500 M
- Website: evcoplastics.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win EVCO Plastics’s business.*
- SAP Ariba — Supplier Management & Diversity Tracking
- Unique edge: Deep integration with global procurement suites
- Evaluated by VP of Procurement & Supply Chain
- Coupa — Spend Management & Supplier Diversity
- Unique edge: Real-time analytics on diversity spend
- Evaluated by CFO & Head of Procurement
- Ivalua — Procurement & Supplier Management
- Unique edge: Highly configurable workflows
- Evaluated by IT & Procurement Ops
- HubSpot — Marketing Automation
- Unique edge: User-friendly campaigns & CRM integration
- Evaluated by VP Marketing & Comms
- Marketo — Marketing Automation
- Unique edge: Enterprise-grade ABM & personalization
- Evaluated by Director of Marketing Strategy
✅ Do-Now Checklist
Connect with Kate Bashir on LinkedIn (link above)
Craft opening referencing this EVCO Plastics sales trigger (WBE certification)
Schedule outreach in CRM (Day 1, Day 5 & Day 12)
Next Step
Keep every EVCO Plastics sales trigger top of mind—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kate
COMPANY = EVCO Plastics
DEPT = ≈ TBD
SIZE = ≈ 2000
BOTTLENECK = ≈ TBD
EVENT = Earned National Certification as a Women’s Business Enterprise
DETAIL = New CEO Kate Bashir Leads EVCO Plastics to Earn Prestigious National Certification as a Women’s Business Enterprise
PAIN = Meeting supplier diversity and inclusion mandates
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922778950&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 2000
REV_EST = ≈ $500M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 2000-person ≈ TBD
Kate—noticed your ≈ TBD team is ≈ 2000.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about New CEO Kate Bashir Leads EVCO Plastics to Earn Prestigious National Certification as a Women’s Business Enterprise — Meeting supplier diversity and inclusion mandates.
≈ TBD. ≈ TBD.
Quick chat?