WBE Goldmine: EVCO Plastics Sales Trigger

🚀 Battle Card: EVCO Plastics

• Kate Bashir, CEO · 🔗 LinkedIn

• This EVCO Plastics sales trigger means they now qualify for supplier diversity programs across Fortune 500 and public-sector customers → Source

• Meeting supplier diversity and inclusion mandates to win larger corporate deals

• Proving WBE status quickly across multiple procurement portals

• Primary: Supplier Diversity Management Platform → Automate certification tracking & client matchmaking

• Expansion: Marketing Automation System → Amplify WBE status in targeted campaigns

• HQ: DeForest, WI

• Employees: ≈ 2,000

• Rev: ≈ $500 M

• Website: evcoplastics.com

🤼 Competitive Intel

• SAP Ariba — Supplier Management & Diversity Tracking
• Unique edge: Deep integration with global procurement suites
• Evaluated by VP of Procurement & Supply Chain

• Coupa — Spend Management & Supplier Diversity
• Unique edge: Real-time analytics on diversity spend
• Evaluated by CFO & Head of Procurement

• Ivalua — Procurement & Supplier Management
• Unique edge: Highly configurable workflows
• Evaluated by IT & Procurement Ops

• HubSpot — Marketing Automation
• Unique edge: User-friendly campaigns & CRM integration
• Evaluated by VP Marketing & Comms

• Marketo — Marketing Automation
• Unique edge: Enterprise-grade ABM & personalization
• Evaluated by Director of Marketing Strategy

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑≈ TBD❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kate
COMPANY     = EVCO Plastics
DEPT        = ≈ TBD
SIZE        = ≈ 2000
BOTTLENECK  = ≈ TBD
EVENT       = Earned National Certification as a Women’s Business Enterprise
DETAIL      = New CEO Kate Bashir Leads EVCO Plastics to Earn Prestigious National Certification as a Women’s Business Enterprise
PAIN        = Meeting supplier diversity and inclusion mandates
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922778950&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 2000
REV_EST     = ≈ $500M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 2000-person ≈ TBD

Kate—noticed your ≈ TBD team is ≈ 2000.

That’s when ≈ TBD slows growth.

We helped ≈ TBD fix this with ≈ TBD.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about New CEO Kate Bashir Leads EVCO Plastics to Earn Prestigious National Certification as a Women’s Business Enterprise — Meeting supplier diversity and inclusion mandates.  
≈ TBD. ≈ TBD.  
Quick chat?