Everlaw AI Surge Playbook

🚀 Battle Card: Everlaw

• Max Christoff, Chief Technology Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/everlaw/)

• Incoming CTO brings deep product & AI expertise from Google to supercharge AI innovation and scale R&D by 30% → Source This Everlaw sales trigger underscores the CTO’s AI and R&D expansion priorities.

• Scaling AI-driven platform with lean engineering teams

• Attracting top engineering talent for 30% R&D growth

• Primary: Cloud-Native DevOps Orchestrator → Accelerate feature shipping across lean teams

• Expansion: Technical Talent Acquisition Suite → Speed hiring for 30% R&D growth

• HQ: Oakland, CA

• Employees: ≈ 400

• Rev: ≈ $50 M

• Website: [everlaw.com](https://www.everlaw.com)

🤼 Competitive Intel

• GitLab — DevOps / CI-CD
• Unique edge: All-in-one platform combining repos, CI/CD, security
• Evaluated by CTO for end-to-end workflow

• CircleCI — CI/CD Automation
• Unique edge: Fast, scalable pipelines
• Evaluated for velocity by engineering leads

• Datadog — Observability / Monitoring
• Unique edge: Unified metrics, logs, APM dashboard
• Evaluated by SRE & CTO for reliability

• Greenhouse — Recruiting ATS
• Unique edge: Customizable hiring workflows
• Evaluated by HR & Talent leads for scalability

• Lever — Talent CRM
• Unique edge: Candidate relationship management
• Evaluated by Talent Acquisition for pipeline growth

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Cloud-Native DevOps Orchestrator❑
PROOF_METRIC  = ❑50% reduction in cycle time❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Max
COMPANY     = Everlaw
DEPT        = R&D
SIZE        = ≈120
BOTTLENECK  = scaling AI-driven platform with lean engineering teams
EVENT       = CTO appointment
DETAIL      = Everlaw Appoints Max Christoff as Chief Technology Officer
PAIN        = scaling AI-driven platform with lean engineering teams
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001110450&div=41152219
SIM_CO      = Databricks
WIN_METRIC  = 2x faster feature delivery
NEXT_SIZE   = ≈160
EMP_EST     = ≈400
REV_EST     = ≈$50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 120-person R&D

Max—noticed your R&D team is ≈120.

That’s when scaling AI-driven platform with lean engineering teams slows growth.

We helped Databricks fix this with Cloud-Native DevOps Orchestrator.

Result: 2x faster feature delivery.  
Quick call?

PS—next bottleneck hits ≈160.

DM ≤45 words, TONE:
Saw your post about Everlaw Appoints Max Christoff as Chief Technology Officer — scaling AI-driven platform with lean engineering teams.  
Cloud-Native DevOps Orchestrator. 50% reduction in cycle time. Quick chat?