Everlaw AI Surge Playbook
Incoming CTO Max Christoff fires up Everlaw’s AI and R&D. Pitch cloud-native DevOps to close faster and talent suites to boost your deal flow.
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🚀 Battle Card: Everlaw
Quick trigger:
Leverage this Everlaw sales trigger to position your pitch.
👤 Decision Maker in the News
- Max Christoff, Chief Technology Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/everlaw/)
💡 Why It Matters
- Incoming CTO brings deep product & AI expertise from Google to supercharge AI innovation and scale R&D by 30% → Source This Everlaw sales trigger underscores the CTO’s AI and R&D expansion priorities.
🎯 Core Pain Point
- Scaling AI-driven platform with lean engineering teams
- Attracting top engineering talent for 30% R&D growth
💰 What to Pitch
- Primary: Cloud-Native DevOps Orchestrator → Accelerate feature shipping across lean teams
- Expansion: Technical Talent Acquisition Suite → Speed hiring for 30% R&D growth
🗺️ Quick Context
- HQ: Oakland, CA
- Employees: ≈ 400
- Rev: ≈ $50 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Everlaw’s business.*
- GitLab — DevOps / CI-CD
- Unique edge: All-in-one platform combining repos, CI/CD, security
- Evaluated by CTO for end-to-end workflow
- CircleCI — CI/CD Automation
- Unique edge: Fast, scalable pipelines
- Evaluated for velocity by engineering leads
- Datadog — Observability / Monitoring
- Unique edge: Unified metrics, logs, APM dashboard
- Evaluated by SRE & CTO for reliability
- Greenhouse — Recruiting ATS
- Unique edge: Customizable hiring workflows
- Evaluated by HR & Talent leads for scalability
- Lever — Talent CRM
- Unique edge: Candidate relationship management
- Evaluated by Talent Acquisition for pipeline growth
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Cloud-Native DevOps Orchestrator❑
PROOF_METRIC = ❑50% reduction in cycle time❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Max
COMPANY = Everlaw
DEPT = R&D
SIZE = ≈120
BOTTLENECK = scaling AI-driven platform with lean engineering teams
EVENT = CTO appointment
DETAIL = Everlaw Appoints Max Christoff as Chief Technology Officer
PAIN = scaling AI-driven platform with lean engineering teams
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001110450&div=41152219
SIM_CO = Databricks
WIN_METRIC = 2x faster feature delivery
NEXT_SIZE = ≈160
EMP_EST = ≈400
REV_EST = ≈$50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 120-person R&D
Max—noticed your R&D team is ≈120.
That’s when scaling AI-driven platform with lean engineering teams slows growth.
We helped Databricks fix this with Cloud-Native DevOps Orchestrator.
Result: 2x faster feature delivery.
Quick call?
PS—next bottleneck hits ≈160.
DM ≤45 words, TONE:
Saw your post about Everlaw Appoints Max Christoff as Chief Technology Officer — scaling AI-driven platform with lean engineering teams.
Cloud-Native DevOps Orchestrator. 50% reduction in cycle time. Quick chat?