Experic Battle Card: CCO Jeffrey Shane Trigger

Jeffrey Shane just joined Experic as CCO. Use this battle card to push CDMO deals, speed to clinic, and hit your quota.

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๐Ÿš€ Battle Card: Experic

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • Bringing in a Harro Hรถfliger veteran with board tenure supercharges their CDMO go-to-market and clinical trial supply expansion โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Speed to clinic for complex formulations
  • Scalability & reliability in inhalation/powder supply
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๐Ÿ’ฐ What to Pitch
  • Primary: Contract Development & Manufacturing Services โ†’ Accelerated drug development and robust clinical supply
  • Expansion: Inhalation & Challenging Powders Expertise โ†’ Differentiated delivery with built-in regulatory compliance
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Cranbury, NJ
  • Employees: โ‰ˆ 150
  • Rev: โ‰ˆ $50 M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Expericโ€™s business.
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  • Catalent โ€” CDMO / Clinical Supply
    • Unique edge: End-to-end global network
    • Evaluated by CCO for scalability on inhalation projects
  • Lonza โ€” CDMO / Biologics & Small Molecules
    • Unique edge: Deep regulatory expertise
    • Evaluated by VP Ops for high-volume manufacturing
  • Thermo Fisher Scientific โ€” CDMO / Clinical Trial Logistics
    • Unique edge: Integrated cold-chain solutions
    • Evaluated by Dir. Supply Chain for global distribution
  • Recipharm โ€” CDMO / Drug Product Services
    • Unique edge: Modular service offerings
    • Evaluated by VP Quality for flexibility in formulation
  • PCI Pharma Services โ€” CDMO / Clinical Packaging & Distribution
    • Unique edge: End-to-end supply chain visibility
    • Evaluated by Dir. Clinical Ops for tight timelines
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โœ… Do-Now Checklist

Connect with Jeffrey Shane on LinkedIn (link above)
Craft first-touch email using this Experic sales trigger to highlight rapid scale-up capability
Add โ€œExperic sales triggerโ€ to subject line for internal tracking
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘NewsletterForLeadsโ‘
OFFER_BRIEF   = โ‘rapid clinical supply solutionโ‘
PROOF_METRIC  = โ‘reduced delays by 30%โ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Jeffrey
COMPANY     = Experic
DEPT        = Commercial
SIZE        = โ‰ˆ TBD
BOTTLENECK  = speed to clinic for complex formulations
EVENT       = Appointment of Jeffrey Shane as Chief Commercial Officer
DETAIL      = Appointment of Jeffrey Shane as Chief Commercial Officer
PAIN        = scalability & reliability in inhalation/powder supply
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903886978&div=41152219
SIM_CO      = Catalent
WIN_METRIC  = 25% faster time-to-clinic
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 150
REV_EST     = โ‰ˆ $50M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person Commercial

Jeffreyโ€”noticed your Commercial team is โ‰ˆ TBD.

Thatโ€™s when speed to clinic for complex formulations slows growth.

We helped Catalent fix this with rapid clinical supply solution.

Result: 25% faster time-to-clinic.
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about Appointment of Jeffrey Shane as Chief Commercial Officer โ€” scalability & reliability in inhalation/powder supply.
rapid clinical supply solution. reduced delays by 30%.
Quick chat?

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