Extend Sales Play: $20M & New CFO Hire

🚀 Battle Card: Extend

• Francois Horikawa, Chief Financial Officer · 🔗 LinkedIn

• Fresh capital plus fintech finance leadership means aggressive scaling of virtual cards and expense workflows. → Source Capitalize on this Extend sales trigger to own the conversation early.

• Profitability vs. growth: Need to balance rapid issuer integrations with sustainable margins

• Expense complexity: Clients demand automation without ripping out existing bank/card programs

• Primary: Modern expense management SaaS → Accelerated path to profitability with minimal IT lift

• Expansion: Virtual card issuance & real-time spend analytics → Full visibility and control over all business spend Frame your pitch around this Extend sales trigger: CFO hire signals appetite for higher-end finance tooling.

• HQ: New York, NY

• Employees: ≈ 200

• Rev: ≈ $30 M

• Website: paywithextend.com

🤼 Competitive Intel

• Brex — Corporate Card & Spend Management
• Unique edge: Best-in-class underwriting & credit lines
• Evaluated by CFO for credit flexibility

• Ramp — Expense Management & Card
• Unique edge: 1.5% cashback + AI-driven invoice automation
• Evaluated by Finance for ROI on operational spend

• Airbase — Expense Management & AP Automation
• Unique edge: Unified bill pay + corporate cards
• Evaluated by VP Finance for vendor payment workflows

• Spendesk — Expense & Spend Management
• Unique edge: European compliance expertise
• Evaluated by Controller for multi-currency support

• Divvy — Virtual Cards & Expense Management
• Unique edge: Free platform with budgeting tools
• Evaluated by Head of Finance for TCO

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑modern expense management platform❑
PROOF_METRIC  = ❑40% reduction in expense processing time❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Francois
COMPANY     = Extend
DEPT        = Finance
SIZE        = ≈10
BOTTLENECK  = expense complexity
EVENT       = Secures $20M funding
DETAIL      = Secures $20M and CFO hire
PAIN        = manual expense processes
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918107234&div=41152219
SIM_CO      = Ramp
WIN_METRIC  = 30% faster close
NEXT_SIZE   = ≈20
EMP_EST     = ≈200
REV_EST     = ≈30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Finance

Francois—noticed your Finance team is ≈10.

That’s when expense complexity slows growth.

We helped Ramp fix this with modern expense management platform.

Result: 30% faster close.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about Secures $20M and CFO hire — manual expense processes.  
modern expense management platform. 40% reduction in expense processing time.  
Quick chat?