Deal Flow Dispatch: Eye Health America CEO Trigger
CEO Jay Burkett’s Oct ’25 appointment puts Eye Health America in growth mode. Pitch integrated practice management to standardize ops and lock in your next commission.
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🚀 Battle Card: Eye Health America
Quick trigger:
👤 Decision Maker in the News
- [Jay Burkett](https://www.linkedin.com/company/eye-health-america/), Chief Executive Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/eye-health-america/)
💡 Why It Matters
- Leadership handoff points to renewed growth focus across 60+ locations. This Eye Health America sales trigger shows urgency to consolidate operations → Source
🎯 Core Pain Point
- Standardize operations across a fragmented, multi-location network
- Integrate patient data from recent partnerships and acquisitions
💰 What to Pitch
- Primary: Integrated Practice Management Platform → Streamlined operations and unified patient record (use this Eye Health America sales trigger angle to secure buy-in)
- Expansion: Healthcare CRM → Boost patient acquisition and retention
🗺️ Quick Context
- HQ: Greenville, SC
- Employees: ≈ 500
- Rev: ≈ $200 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Eye Health America’s business.
- athenahealth — EHR & Practice Management
- Unique edge: Cloud-native with end-to-end billing
- Evaluated by CFO & VP Ops
- NextGen — EHR & Practice Management
- Unique edge: Specialty-specific workflows
- Evaluated by CIO & Clinical Director
- Allscripts — EHR & Practice Management
- Unique edge: Robust population health tools
- Evaluated by VP Clinical & IT
- eClinicalWorks — EHR & Practice Management
- Unique edge: Cost-effective for mid-market providers
- Evaluated by Practice Managers
✅ Do-Now Checklist
Connect with Jay Burkett on LinkedIn (link above)
Reference the Eye Health America sales trigger in your first email & DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jay
COMPANY = Eye Health America
DEPT = Ops & Supply Chain
SIZE = ≈ TBD
BOTTLENECK = Standardize operations across a fragmented, multi-location network
EVENT = CEO Appointment
DETAIL = your announcement as CEO
PAIN = integrating patient data from recent partnerships
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006319139&div=41152219
SIM_CO = athenahealth
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 500
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Ops & Supply Chain
Jay—noticed your Ops & Supply Chain team is ≈ TBD.
That’s when Standardize operations across a fragmented, multi-location network slows growth.
We helped athenahealth fix this with ❑<1-line value>❑.
Result: ≈ TBD.
<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about your announcement as CEO — integrating patient data from recent partnerships.
❑<1-line value>❑. ❑<metric>❑.
<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?">