Eye Health America Sales Battle Card: Glaucoma Trigger

🚀 Battle Card: Eye Health America

• Janet Betchkal, MD, Glaucoma Specialist · 🔗 LinkedIn

• This Eye Health America sales trigger signals a push to consolidate glaucoma care under a unified eyecare platform in Jacksonville, upping demand for integrated practice solutions. → Source

• Solo practice overhead draining clinical focus

• Scaling specialized services without added admin burden

• Primary: Integrated Practice Management Platform → Streamline scheduling, billing & ops across 32 partnerships

• Expansion: Analytics & RCM Services → Boost revenue capture and cash flow visibility

• HQ: Jacksonville, FL

• Employees: ≈ 500

• Rev: ≈ $120 M

• Website: eyehealthamerica.com

🤼 Competitive Intel

• athenahealth — Practice Management / RCM
• Unique edge: Network-enabled billing & coding engine
• Evaluated by CFO & Finance for cash flow improvements

• Epic Systems — EHR / Practice Management
• Unique edge: Comprehensive clinical & ops suite
• Evaluated by COO for enterprise roadmap

• NextGen Healthcare — EHR / PM
• Unique edge: Specialty workflows for ophthalmology
• Evaluated by IT for custom integration

• eClinicalWorks — EHR / Telehealth
• Unique edge: Patient engagement & telehealth module
• Evaluated by VP Ops for remote care capabilities

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Janet
COMPANY     = Eye Health America
DEPT        = ≈ TBD
SIZE        = ≈ TBD
BOTTLENECK  = solo practice overhead
EVENT       = Addition of Dr. Janet Betchkal, a Glaucoma Specialist
DETAIL      = addition of Dr. Janet Betchkal, a Glaucoma Specialist in Jacksonville
PAIN        = solo practice overhead drains clinical focus
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250908692133&div=41152219
SIM_CO      = Bowden Eye & Associates
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 500
REV_EST     = ≈ $120M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person ≈ TBD

Janet—noticed your ≈ TBD team is ≈ TBD.

That’s when solo practice overhead slows growth.

We helped Bowden Eye & Associates fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about addition of Dr. Janet Betchkal, a Glaucoma Specialist in Jacksonville — solo practice overhead drains clinical focus.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?