Factory $50M Series B & Droids – Sales Battle Card
Factory just raised $50M Series B and launched Droids. Target CEO Matan Grinberg with a pitch for an agent-native dev platform to automate coding, speed up delivery, and close deals faster.
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🚀 Battle Card: Factory
Quick trigger:
👤 Decision Maker in the News
- [Matan Grinberg], CEO 📧 <matan@factory.ai>
💡 Why It Matters
- By shifting from autocomplete to delegation, Droids free engineers to focus on high-level design and ship faster → Source
🎯 Core Pain Point
- End-to-end dev slowdown from manual coding tasks
- Inconsistent code quality across distributed teams
💰 What to Pitch
- Primary: Agent-native development platform → Speed up delivery by automating coding with oversight
- Expansion: Droids orchestration suite → Maintain control and visibility over AI-driven code outputs
🗺️ Quick Context
- HQ: San Francisco, CA
- Employees: ≈ 60
- Rev: ≈ $5 M
- Website: [factory.ai](https://factory.ai/)
🤼 Competitive Intel
Which other vendors you’ll probably face to win Factory’s business on this Factory sales trigger.
- GitHub — Copilot / AI coding
- Unique edge: Deep IDE integration
- Evaluated by CTO & VP Eng for dev productivity
- Amazon — CodeWhisperer
- Unique edge: AWS ecosystem native
- Evaluated by VP Ops for cloud alignment
- Tabnine — AI code completion
- Unique edge: On-premise privacy options
- Evaluated by SecOps for data control
- Replit — Ghostwriter
- Unique edge: Browser-based instant IDE
- Evaluated by Head of Engineering for remote teams
- Sourcegraph — Cody
- Unique edge: Code search + AI suggestions
- Evaluated by Dir. of DevTools for code discoverability
✅ Do-Now Checklist
Connect with Matan Grinberg on LinkedIn (find via company page)
Craft email + DM referencing the Factory sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Agent-native development platform❑
PROOF_METRIC = ❑30% faster release cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Matan
COMPANY = Factory
DEPT = Engineering
SIZE = 60
BOTTLENECK = end-to-end dev slowdown
EVENT = Raises $50M Series B & launches Droids
DETAIL = launches Droids
PAIN = end-to-end dev slowdown
SRC = https://vcnewsdaily.com/factory/venture-capital-funding/skyvpgwmnc
SIM_CO = Sourcegraph
WIN_METRIC = 30% faster release cycles
NEXT_SIZE = 120
EMP_EST = ≈ 60
REV_EST = ≈ $5M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 60-person Engineering
Matan—noticed your Engineering team is ≈ 60.
That’s when end-to-end dev slowdown slows growth.
We helped Sourcegraph fix this with Agent-native development platform.
Result: 30% faster release cycles.
Quick call?
PS—next bottleneck hits ≈ 120.
DM ≤45 words, TONE:
Saw your post about launches Droids — end-to-end dev slowdown.
Agent-native development platform. 30% faster release cycles.
Quick chat?
Validate any ≈ guesses via SRC.```