FB Financial Corp Battle Card: Exec Shuffle Sales Trigger

🚀 Battle Card: FB Financial Corporation

• Michael Mettee, Chief Operating Officer and Chief Financial Officer 📧 <mmettee@firstbankonline.com> · 🔗 [LinkedIn](https://www.linkedin.com/company/firstbankonline/)

• Scott Tansil, Chief Business and Operations Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/firstbankonline/)

• This FB Financial Corporation sales trigger signals a shift toward tighter finance-ops integration to accelerate growth across the Southeast. → Source

• Aligning financial strategy with scalable operations

• Establishing a new procurement function while optimizing existing processes

• Primary: Integrated ERP platform → real-time financial and operational visibility

• Expansion: Procurement automation software → centralized supplier control and cost savings

• HQ: Nashville, TN

• Employees: ≈ 2,500

• Rev: ≈ $700M

• Website: [firstbankonline.com](https://www.firstbankonline.com/)

🤼 Competitive Intel

• FIS — Core banking &amp; fintech modules
• Unique edge: Industry-specific solution breadth
• Evaluated by CFO for financial controls

• Fiserv — Payments &amp; processing platforms
• Unique edge: End-to-end integration
• Evaluated by CIO for tech maturity

• Jack Henry — Community banking core &amp; digital channels
• Unique edge: Tailored small-to-mid market focus
• Evaluated by COO for ease of implementation

• Oracle — Global banking suite
• Unique edge: Scalability for multi-state footprint
• Evaluated by IT for security and compliance

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑          ❑
OFFER_BRIEF   = ❑≈ TBD❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Michael
COMPANY     = FB Financial Corporation
DEPT        = Operations
SIZE        = ≈ 200
BOTTLENECK  = aligning financial strategy with scalable operations
EVENT       = Executive leadership reshuffle
DETAIL      = names Michael Mettee COO & CFO, Scott Tansil CBOO
PAIN        = establishing a new procurement function while optimizing existing processes
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918534813&div=41152219
SIM_CO      = Regions Bank
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 500
EMP_EST     = ≈ 2500
REV_EST     = ≈ $800M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 200-person Operations

Michael—noticed your Operations team is ≈ 200.

That’s when aligning financial strategy with scalable operations slows growth.

We helped Regions Bank fix this with ≈ TBD.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ 500.

DM ≤45 words, TONE:
Saw your post about names Michael Mettee COO & CFO, Scott Tansil CBOO — establishing a new procurement function while optimizing existing processes.  
≈ TBD. ≈ TBD.  
Quick chat?