Fertility HR Playbook: Dr. Simone Elder Joins Conceptions

🚀 Battle Card: Conceptions Reproductive Medicine Associates

• Dr. Simone Elder, Board-Certified Reproductive Endocrinologist · 🔗 LinkedIn

• This Conceptions Reproductive Medicine Associates sales trigger highlights a strategic push to scale specialist capacity amid rising demand for fertility services in Central Colorado. → Source

• Limited access to fertility specialists in Lone Tree & Littleton

• Growing patient backlog and credentialing complexity

• Primary: Applicant Tracking System → Streamline recruitment and accelerate hiring for new specialists

• Expansion: Credentialing & Compliance Platform → Automate provider credentialing and reduce time-to-practice

• HQ: Lone Tree, CO & Littleton, CO

• Employees: ≈ 50

• Rev: ≈ $10 M

• Website: conceptionsrepro.com

🤼 Competitive Intel

• Greenhouse — Applicant Tracking
• Unique edge: Robust integrations & candidate experience
• Evaluated by HR Director for recruiting scalability

• iCIMS — Applicant Tracking
• Unique edge: Healthcare-specific compliance modules
• Evaluated by Compliance Officer for credentialing

• BambooHR — HRIS
• Unique edge: Comprehensive HR management for small teams
• Evaluated by COO for workforce analytics

• Workday — HCM
• Unique edge: Enterprise-grade unified HR & payroll
• Evaluated by CFO for payroll integration

• symplr — Credentialing & Privileging
• Unique edge: End-to-end provider credentialing
• Evaluated by Operations & Legal for compliance

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Applicant Tracking System to streamline specialist recruitment❑
PROOF_METRIC  = ❑50% faster hiring❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Simone
COMPANY     = Conceptions Reproductive Medicine Associates
DEPT        = HR & People
SIZE        = ≈ 5
BOTTLENECK  = slow recruitment of reproductive endocrinologists
EVENT       = Addition of Dr. Simone Elder
DETAIL      = Addition of Dr. Simone Elder
PAIN        = Growing patient backlog
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909405765&div=41152219
SIM_CO      = Boston IVF
WIN_METRIC  = 50% reduction in time-to-hire
NEXT_SIZE   = 10
EMP_EST     = ≈ 50
REV_EST     = ≈ $10M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person HR & People

Simone—noticed your HR & People team is ≈ 5.

That’s when slow recruitment of reproductive endocrinologists slows growth.

We helped Boston IVF fix this with Applicant Tracking System to streamline specialist recruitment.

Result: 50% reduction in time-to-hire.  
Quick call?

PS—next bottleneck hits ≈ 10.

DM ≤45 words, TONE:
Saw your post about Addition of Dr. Simone Elder — Growing patient backlog.  
Applicant Tracking System to streamline specialist recruitment. 50% faster hiring.  
Quick chat?