FINRA Intraday Margin Rule: Your Next Sales Trigger

🚀 Battle Card: FINRA

• Scott A. Curtis, FINRA Board Chair · 🔗 [LinkedIn](https://www.finra.org/about/governance/finra-board-governors/scott-a-curtis)

• New intraday margin rule replacing the $25K equity threshold forces major trading platform updates—a FINRA sales trigger. → Source

• Intraday margin rule requires real-time risk management system overhauls

• Multiple rule proposals expand compliance scope across corporate financing and gift limits

• Primary: Compliance Automation Platform → Streamlined rule change adoption for intraday margin and pattern day trading

• Expansion: Regulatory Intelligence Suite → Proactive insights on future FINRA sales trigger events

• HQ: Washington, DC

• Employees: ≈ 4,000

• Rev: ≈ $1 B

• Website: [finra.org](https://www.finra.org/)

🤼 Competitive Intel

• NICE Actimize — Fraud & Compliance Surveillance
• Unique edge: Real-time transaction monitoring tailored for pattern day traders
• Evaluated by Chief Compliance Officer for surveillance depth

• ServiceNow GRC — Governance, Risk & Compliance
• Unique edge: Integrated workflow engine for policy and rule updates
• Evaluated by VP Ops for automation of retrospectives

• IBM OpenPages — Risk & Compliance Management
• Unique edge: AI-driven risk analytics and scenario modeling
• Evaluated by IT & Compliance for scalability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑≈ TBD❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = ≈ TBD
COMPANY     = FINRA
DEPT        = ≈ TBD
SIZE        = ≈ TBD
BOTTLENECK  = ≈ TBD
EVENT       = Board of Governors Meeting
DETAIL      = new intraday margin rule replacing the $25K equity threshold
PAIN        = Intraday margin rule requires real-time risk management system overhauls
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924372734&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 4,000
REV_EST     = ≈ $1 B

────────────────────────
TASK FOR CHATGPT
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Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
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DM ≤45 words, TONE:
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