Quota Catalyst: First American Title Sales Trigger

🚀 Battle Card: First American Title Insurance Company

• Tara Smith, Executive Vice President of Enterprise Growth and Multi-Brand Strategy · 🔗 LinkedIn

• This First American Title Insurance Company sales trigger spotlights a leadership shift opening opportunities to pitch enterprise growth and brand governance solutions. → Source

• Siloed brand operations hindering cross-sell opportunities

• Lack of unified growth strategy slowing market expansion

• Primary: Multi-brand marketing automation platform → Streamlined campaign management across brands

• Expansion: Sales enablement and analytics suite → Data-driven growth insights at enterprise level

• HQ: Santa Ana, CA

• Employees: ≈ 5,000

• Rev: ≈ $2.5 B

• Website: firstam.com/title

🤼 Competitive Intel

• Salesforce — CRM / Sales Cloud
• Unique edge: Industry-leading customization and integration ecosystem
• Evaluated by EVP for enterprise sales alignment

• Adobe — Marketing Cloud
• Unique edge: Comprehensive digital marketing suite
• Evaluated by marketing teams for brand campaign orchestration

• HubSpot — Marketing & Sales Hub
• Unique edge: Unified inbound marketing and CRM platform
• Evaluated by growth leaders for SMB channel activation

• Marketo — Marketing Automation
• Unique edge: Advanced lead nurturing and scoring
• Evaluated by marketing ops for campaign scalability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑multi-brand marketing automation platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Tara
COMPANY     = First American Title Insurance Company
DEPT        = Enterprise Growth
SIZE        = ≈ TBD
BOTTLENECK  = siloed brand operations
EVENT       = appointment of new EVP
DETAIL      = Appoints Tara Smith EVP
PAIN        = lack of unified growth strategy slowing market expansion
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904278854&div=41152219
SIM_CO      = Stewart Title
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 5000
REV_EST     = ≈ $6B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Enterprise Growth

Tara—noticed your Enterprise Growth team is ≈ TBD.

That’s when siloed brand operations slows growth.

We helped Stewart Title fix this with multi-brand marketing automation platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Appoints Tara Smith EVP — lack of unified growth strategy slowing market expansion.  
multi-brand marketing automation platform. ≈ TBD.  
Quick chat?