Battle Card: Floor & Decor CEO Promotion

🚀 Battle Card: Floor & Decor Holdings, Inc.

• Bradley Paulsen, Chief Executive Officer · 🔗 LinkedIn

• This Floor & Decor Holdings, Inc. sales trigger marks a pivotal leadership shift—promoting the President to CEO ensures strategic continuity as they scale toward 500 stores. → Source

• Scaling supply chain and logistics to support 262→500 warehouse stores

• Maintaining operational and strategic alignment during executive transition

• Primary: Succession planning consulting → Seamless leadership handoff & minimal disruption

• Expansion: Supply chain visibility platform → Real-time inventory & distribution control for rapid store growth

• HQ: Atlanta, GA

• Employees: ≈ 6,000

• Rev: ≈ $4.4 B

• Website: flooranddecor.com

🤼 Competitive Intel

• Salesforce — CRM / Sales Automation
• Unique edge: Ubiquitous platform with deep partner ecosystem
• Evaluated by VP Sales for best-in-class client engagement tools

• Oracle NetSuite — ERP / Finance & Operations
• Unique edge: Unified cloud suite for retail & supply chain
• Evaluated by CFO & COO for financial controls and scale

• Blue Yonder — SCM / Demand Planning
• Unique edge: AI-driven forecasting and replenishment
• Evaluated by SVP Supply Chain for growth-stage inventory optimization

• Manhattan Associates — WMS / Distribution Execution
• Unique edge: Robust warehouse automation & order management
• Evaluated by Dir. Logistics for 500-store roll-out readiness

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Succession planning consulting❑
PROOF_METRIC  = ❑30% faster leadership transitions❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Bradley
COMPANY     = Floor & Decor Holdings, Inc.
DEPT        = Supply Chain
SIZE        = ≈150
BOTTLENECK  = Scaling supply chain for rapid store expansion
EVENT       = Leadership Transition Plan
DETAIL      = leadership transition plan
PAIN        = ensuring continuity while scaling
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251030803157&div=41152219
SIM_CO      = Home Depot
WIN_METRIC  = 25% faster store openings
NEXT_SIZE   = ≈300
EMP_EST     = ≈6000
REV_EST     = ≈$4.4B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈150-person Supply Chain

Bradley—noticed your Supply Chain team is ≈150.

That’s when Scaling supply chain for rapid store expansion slows growth.

We helped Home Depot fix this with Succession planning consulting.

Result: 25% faster store openings.  
Quick call?

PS—next bottleneck hits ≈300.

DM ≤45 words, TONE:
Saw your post about leadership transition plan — ensuring continuity while scaling.  
Succession planning consulting. 30% faster leadership transitions. Quick chat?