500-Hire Surge at Fortune Brands: Your Next Big Deal
Fortune Brands just onboarded 500 associates at its Deerfield HQ two years early. Pitch HRIS & Collaboration Suite to ignite pipeline and close big.
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🚀 Battle Card: Fortune Brands Innovations, Inc.
Quick trigger: Campus HQ opening & hires goal met 2 years early (Sep 30, 2025)
This Fortune Brands Innovations, Inc. sales trigger highlights a major influx of 500 new associates at a single site, creating urgent needs for scalable HR and collaboration solutions.
💡 Why It Matters
- 500 associates onboarded in record time demands unified systems for people management and teamwork → Source
🎯 Core Pain Point
- Rapid onboarding & training for 400+ new employees
- Real-time collaboration across three-tower campus and remote offices
💰 What to Pitch
- Primary: HRIS & Onboarding Platform → Streamlined hiring, training & retention
- Expansion: Unified Collaboration Suite → Boost cross-brand communication & innovation
🗺️ Quick Context
- HQ: Deerfield, IL
- Employees: ≈ 7,500
- Rev: ≈ $3 B
- Website: [fbin.com](https://www.fbin.com/)
🤼 Competitive Intel
Which other vendors you’ll probably face to win Fortune Brands Innovations, Inc.’s business.
- Workday — HRIS / Talent Management
- Unique edge: Integrated HR & finance modules
- Evaluated by CHRO for scalability
- BambooHR — HRIS / Onboarding
- Unique edge: User-friendly for mid-market
- Evaluated by HR Ops for fast deployment
- Microsoft Teams — Collaboration / Communication
- Unique edge: Deep Office365 integration
- Evaluated by IT for existing license leverage
- Slack — Collaboration / Messaging
- Unique edge: Developer ecosystem & integrations
- Evaluated by Digital & Innovation team
- Cisco Webex — Collaboration / Video Conferencing
- Unique edge: End-to-end security & hardware
- Evaluated by Security & Facilities for meeting rooms
✅ Do-Now Checklist
Connect with decision-makers on LinkedIn ([Fortune Brands Innovations](https://www.linkedin.com/company/2394652))
Draft first-touch email highlighting your Fortune Brands Innovations, Inc. sales trigger and pitch HRIS & Collaboration
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = ≈ TBD
COMPANY = Fortune Brands Innovations, Inc.
DEPT = HR & People
SIZE = ≈ 20
BOTTLENECK = rapid onboarding & training
EVENT = Campus HQ opening & record hires
DETAIL = opening new Deerfield campus & 400 hires ahead of plan
PAIN = Need unified HR & onboarding systems to manage 500 new associates
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930476981&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ 30% faster onboarding
NEXT_SIZE = ≈ 1000
EMP_EST = ≈ 7,500
REV_EST = ≈ $3B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 20-person HR & People
≈ TBD—noticed your HR & People team is ≈ 20.
That’s when rapid onboarding & training slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ 30% faster onboarding.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ 1000.
DM ≤45 words, TONE:
Saw your post about opening new Deerfield campus & 400 hires ahead of plan — Need unified HR & onboarding systems to manage 500 new associates.
❑<1-line value>❑. ❑<metric>❑.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>