Battle Card: Fortune Minerals Sales Trigger
David Massola rejoins as VP Biz Dev. NICO Project finance & First Nations deals are heating up. Pitch project finance advisory & Indigenous partnership solutions to fire up your pipeline.
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🚀 Battle Card: Fortune Minerals Limited
Quick trigger:
👤 Decision Maker in the News
- David Massola, Vice President, Business Development · 🔗 [LinkedIn](https://www.linkedin.com/company/fortune-minerals-limited)
💡 Why It Matters
- Hiring a seasoned mining finance executive accelerates NICO Project finance & First Nations agreement negotiations → Source. This Fortune Minerals Limited sales trigger signals a push toward project finance readiness.
🎯 Core Pain Point
- Securing project-level financing for the NICO Project construction decision
- Negotiating First Nation Participation Agreements and joint venture terms
💰 What to Pitch
- Primary: Project finance advisory → Optimized debt/equity structure ready for construction
- Expansion: Indigenous stakeholder engagement solution → Smooth First Nations partnership approvals
🗺️ Quick Context
- HQ: London, ON
- Employees: ≈ 80
- Rev: ≈ $10 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Fortune Minerals Limited’s business.
- RBC Capital Markets — Project Finance Advisory
- Unique edge: Deep mining project financing track record
- Evaluated by CFO for debt structuring
- BMO Capital Markets — Equity & Debt Solutions
- Unique edge: Strong Indigenous partnership financing
- Evaluated by VP Business Development for JV deals
- Scotiabank — Corporate Banking
- Unique edge: Cross-border mining finance expertise
- Evaluated by VP Finance for liquidity management
- CIBC World Markets — M&A & Capital Markets
- Unique edge: Global commodity network
- Evaluated by President/CEO for strategic advisory
- EY — Transaction Advisory
- Unique edge: End-to-end due diligence & structuring
- Evaluated by Board for project feasibility
✅ Do-Now Checklist
Draft first-touch email referencing this Fortune Minerals Limited sales trigger and NICO Project finance
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑project finance advisory service❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = David
COMPANY = Fortune Minerals Limited
DEPT = Business Development
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = David Massola rejoined as VP Business Development
DETAIL = rejoined as VP Business Development
PAIN = ≈ TBD
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925340120&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 80
REV_EST = ≈ $10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Business Development
David—noticed your Business Development team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with project finance advisory service.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about rejoined as VP Business Development — ≈ TBD.
project finance advisory service. ≈ TBD.
Quick chat?