FourKites Expansion Alert: Khanna Joins Advisory Council
Nestlé’s Vineet Khanna joins FourKites’ advisory council—your pipeline alert to pitch Intelligent Control Tower, protect margins, and automate workflows.
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🚀 Battle Card: FourKites
Quick FourKites sales trigger: Former Nestlé Global Supply Chain Leader Vineet Khanna Joins Strategic Advisory Council (Aug 2025)
👤 Decision Maker in the News
- Vineet Khanna, Strategic Advisory Council Member · 🔗 LinkedIn
💡 Why It Matters
- This FourKites sales trigger signals a strategic push to turbocharge global expansion and sustainability in the Intelligent Control Tower. → Source
🎯 Core Pain Point
- Razor-thin margins and high spoilage risk
- Legacy visibility platforms choke on SKU complexity
💰 What to Pitch
- Primary: Intelligent Control Tower™ → Prevent disruptions and protect margins
- Expansion: AI-powered automation & digital twins → Automate workflows and reduce working capital
🗺️ Quick Context
- HQ: Chicago, IL
- Employees: ≈ 600
- Rev: ≈ $150 M
- Website: fourkites.com
🤼 Competitive Intel
Which other vendors you'll probably face to win FourKites’ business.
- project44 — Real-time visibility
- Unique edge: Deep connections with carriers
- Evaluated by VP Ops for shipment transparency
- Blue Yonder — Digital supply chain network
- Unique edge: Integrated Luminate platform
- Evaluated by COO for end-to-end planning
- Kinaxis — Concurrent planning
- Unique edge: Rapid scenario simulation
- Evaluated by Dir. Supply Chain for agility
- SAP — ERP & SCM
- Unique edge: Enterprise-grade global support
- Evaluated by CFO for roadmap stability
✅ Do-Now Checklist
Connect with Vineet Khanna on LinkedIn (link above)
Craft first-touch email/DM referencing this FourKites sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Lock in this FourKites sales trigger daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑AI-powered Control Tower that reduces disruptions❑
PROOF_METRIC = ❑20% reduction in safety stock❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Vineet
COMPANY = FourKites
DEPT = engineering
SIZE = 200
BOTTLENECK = legacy visibility platforms choke on SKU complexity
EVENT = Vineet Khanna joins your Strategic Advisory Council
DETAIL = your appointment to the Strategic Advisory Council
PAIN = constant fire-fighting erodes thin margins
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250819253057&div=41152219
SIM_CO = project44
WIN_METRIC = 30% fewer disruptions
NEXT_SIZE = 400
EMP_EST = ≈ 600
REV_EST = ≈ $150M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 200-person engineering
Vineet—noticed your engineering team is ≈ 200.
That’s when legacy visibility platforms choke on SKU complexity slows growth.
We helped project44 fix this with AI-powered Control Tower that reduces disruptions.
Result: 30% fewer disruptions.
Quick call?
PS—next bottleneck hits ≈ 400.
DM ≤45 words, TONE:
Saw your post about your appointment to the Strategic Advisory Council — constant fire-fighting erodes thin margins.
AI-powered Control Tower that reduces disruptions. 20% reduction in safety stock. Quick chat?