Fuel Your Pipeline: Fourth Economy Sales Trigger
Fourth Economy taps Sally J. Guzik as President. Fuel your pipeline with core pain points, pitch angles (Greenhouse ATS, Lattice), and a next-touch checklist to crush quota.
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🚀 Battle Card: Fourth Economy
Quick trigger:
👤 Decision Maker in the News
- Sally J. Guzik, President · 🔗 LinkedIn
💡 Why It Matters
- This Fourth Economy sales trigger signals the firm is doubling down on human-centered, data-driven strategies to scale impact across communities. → Source
🎯 Core Pain Point
- Scaling skilled economic development talent amid rapid growth
- Aligning organizational culture post-acquisition and leadership transition
💰 What to Pitch
- Primary: Greenhouse ATS → Accelerate hiring to support doubling headcount triggered by this Fourth Economy sales trigger.
- Expansion: Lattice engagement platform → Boost retention and unify teams across geographies
🗺️ Quick Context
- HQ: Brooklyn, NY
- Employees: ≈ 20
- Rev: ≈ $5M
- Website: fourtheconomy.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Fourth Economy’s business.
- Greenhouse (greenhouse.io) — ATS
- Unique edge: Deep candidate sourcing integrations
- Evaluated by President & VP People for rapid hiring capabilities
- Workday (workday.com) — HCM
- Unique edge: End-to-end HR & financial management
- Evaluated by CFO & COO for enterprise integration
- Lattice (lattice.com) — Performance & Engagement
- Unique edge: Real-time engagement and retention analytics
- Evaluated by VP People for culture alignment
- BambooHR (bamboohr.com) — HRIS
- Unique edge: User-friendly for small to mid-sized firms
- Evaluated by HR directors for cost-effectiveness
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference this Fourth Economy sales trigger in your outreach
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Greenhouse ATS to accelerate hiring❑
PROOF_METRIC = ❑30% reduction in time-to-fill❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Sally
COMPANY = Fourth Economy
DEPT = People
SIZE = ≈2
BOTTLENECK = Scaling skilled economic development talent amid rapid growth
EVENT = Names Sally J. Guzik President
DETAIL = Names Sally J. Guzik President
PAIN = Scaling skilled economic development talent amid rapid growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015887474&div=41152219
SIM_CO = AECOM
WIN_METRIC = 2X headcount growth in 6 months
NEXT_SIZE = 50
EMP_EST = ≈20
REV_EST = ≈$5M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈2-person People
Sally—noticed your People team is ≈2.
That’s when Scaling skilled economic development talent amid rapid growth slows growth.
We helped AECOM fix this with Greenhouse ATS to accelerate hiring.
Result: 2X headcount growth in 6 months.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about Names Sally J. Guzik President — Scaling skilled economic development talent amid rapid growth.
Greenhouse ATS to accelerate hiring. 30% reduction in time-to-fill. Quick chat?