Fuel Your Pipeline: Fourth Economy Sales Trigger

🚀 Battle Card: Fourth Economy

• Sally J. Guzik, President · 🔗 LinkedIn

• This Fourth Economy sales trigger signals the firm is doubling down on human-centered, data-driven strategies to scale impact across communities. → Source

• Scaling skilled economic development talent amid rapid growth

• Aligning organizational culture post-acquisition and leadership transition

• Primary: Greenhouse ATS → Accelerate hiring to support doubling headcount triggered by this Fourth Economy sales trigger.

• Expansion: Lattice engagement platform → Boost retention and unify teams across geographies

• HQ: Brooklyn, NY

• Employees: ≈ 20

• Rev: ≈ $5M

• Website: fourtheconomy.com

🤼 Competitive Intel

• Greenhouse (greenhouse.io) — ATS
• Unique edge: Deep candidate sourcing integrations
• Evaluated by President & VP People for rapid hiring capabilities

• Workday (workday.com) — HCM
• Unique edge: End-to-end HR & financial management
• Evaluated by CFO & COO for enterprise integration

• Lattice (lattice.com) — Performance & Engagement
• Unique edge: Real-time engagement and retention analytics
• Evaluated by VP People for culture alignment

• BambooHR (bamboohr.com) — HRIS
• Unique edge: User-friendly for small to mid-sized firms
• Evaluated by HR directors for cost-effectiveness

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Greenhouse ATS to accelerate hiring❑
PROOF_METRIC  = ❑30% reduction in time-to-fill❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Sally
COMPANY     = Fourth Economy
DEPT        = People
SIZE        = ≈2
BOTTLENECK  = Scaling skilled economic development talent amid rapid growth
EVENT       = Names Sally J. Guzik President
DETAIL      = Names Sally J. Guzik President
PAIN        = Scaling skilled economic development talent amid rapid growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015887474&div=41152219
SIM_CO      = AECOM
WIN_METRIC  = 2X headcount growth in 6 months
NEXT_SIZE   = 50
EMP_EST     = ≈20
REV_EST     = ≈$5M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈2-person People

Sally—noticed your People team is ≈2.

That’s when Scaling skilled economic development talent amid rapid growth slows growth.

We helped AECOM fix this with Greenhouse ATS to accelerate hiring.

Result: 2X headcount growth in 6 months.  
Quick call?

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about Names Sally J. Guzik President — Scaling skilled economic development talent amid rapid growth.  
Greenhouse ATS to accelerate hiring. 30% reduction in time-to-fill. Quick chat?