Battle Card: Future Family Sales Trigger
Alden Romney’s CEO hire sparks a $400M IVF financing push. Next touch: pitch custom financing & white-label insurance. Ramp up pipeline, lock deals, boost commission.
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🚀 Battle Card: Future Family
Quick trigger:
This Future Family sales trigger flips the script for fintech and fertility care vendors.
👤 Decision Maker in the News
- Alden Romney, Chief Executive Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/future-family/)
💡 Why It Matters
- Veteran healthcare CEO Alden Romney’s appointment accelerates nationwide scaling of fertility financing and IVF insurance → Source
- This Future Family sales trigger hits as the company secures a $400 M fund and launches the first-ever nationwide IVF Insurance program
🎯 Core Pain Point
- High IVF costs and limited insurance coverage
- Need to deepen clinic partnerships for nationwide access
💰 What to Pitch
- Primary: Custom fertility financing platform → Scale financing capacity to meet surging IVF demand
- Expansion: White-label IVF insurance solution → Mitigate patient financial risk and boost clinic referrals
🗺️ Quick Context
- HQ: San Francisco, CA
- Employees: ≈ 150
- Rev: ≈ $20 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Future Family’s business.
- Affirm — Point-of-service financing
- Unique edge: Consumer-friendly BNPL expertise
- Evaluated by CFO for financing integration
- Guidewire — Insurance core platform
- Unique edge: Scalable policy & claims management
- Evaluated by CTO & Ops for automation roadmap
- Stripe — Payment & financing APIs
- Unique edge: Developer-friendly, global reach
- Evaluated by VP Eng for API integration
✅ Do-Now Checklist
Connect with Alden Romney on LinkedIn
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Capitalize on this Future Family sales trigger now—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Custom fertility financing platform❑
PROOF_METRIC = ❑$200M in financing to 10k families❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Alden Romney
COMPANY = Future Family
DEPT = Executive
SIZE = ≈150
BOTTLENECK = Deepening clinic partnerships
EVENT = CEO appointment
DETAIL = CEO appointment and IVF Insurance launch
PAIN = High IVF costs and limited insurance coverage
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924728235&div=41152219
SIM_CO = One Medical
WIN_METRIC = 9→24 locations in 18 months
NEXT_SIZE = ≈300
EMP_EST = ≈150
REV_EST = ≈20M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 150-person Executive
Alden Romney—noticed your Executive team is ≈150.
That’s when Deepening clinic partnerships slows growth.
We helped One Medical fix this with Custom fertility financing platform.
Result: 9→24 locations in 18 months.
Quick call?
PS—next bottleneck hits ≈300.
DM ≤45 words, TONE:
Saw your post about CEO appointment and IVF Insurance launch — High IVF costs and limited insurance coverage.
Custom fertility financing platform. $200M in financing to 10k families.
Quick chat?