Dial In: Genius Sports CFO Triggers FP&A Deals
Bryan Castellani takes the CFO seat at Genius Sports. FP&A automation and M&A advisory just went urgent. Prospect now for faster closes and bigger commission.
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🚀 Battle Card: Genius Sports
Quick trigger:
👤 Decision Maker in the News
- Bryan Castellani, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/genius-sports/)
💡 Why It Matters
- Genius Sports sales trigger: New CFO with Disney, ESPN & Warner Music finance chops to drive profitable scale of tech and rights portfolio. → Source
🎯 Core Pain Point
- Converting product leadership into durable growth and cash generation
- Maturing global finance operations and supporting strategic M&A
💰 What to Pitch
- Primary: FP&A Automation Platform → Accurate real-time forecasting & budgeting
- Expansion: M&A Advisory & Due Diligence Tools → Streamlined transactions & risk mitigation
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 1,000
- Rev: ≈ $250 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Genius Sports’s business.*
- Workday — FP&A & Finance Suite
- Unique edge: Unified HCM and financial planning
- Evaluated by CFO for real-time analytics
- Oracle NetSuite — Cloud ERP
- Unique edge: Integrated ERP & financials for growth stage
- Evaluated by Finance for global consolidation
- Anaplan — Connected Planning
- Unique edge: Scenario modeling at scale
- Evaluated by FP&A for dynamic forecasting
- BlackLine — Finance Controls & Automation
- Unique edge: Close management & compliance
- Evaluated by Accounting for month-end efficiency
- Adaptive Insights — Business Planning
- Unique edge: User-friendly planning workflows
- Evaluated by Finance Ops for user adoption
✅ Do-Now Checklist
Connect with Bryan Castellani on LinkedIn, referencing this Genius Sports sales trigger
Craft first-touch email using this Genius Sports sales trigger – highlight CFO hire and M&A needs
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get more Genius Sports sales trigger intel like this daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑FP&A Automation Platform❑
PROOF_METRIC = ❑30% reduction in budget cycle time❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Bryan
COMPANY = Genius Sports
DEPT = Finance
SIZE = ≈ 20
BOTTLENECK = ≈ inefficient FP&A processes
EVENT = CFO hire
DETAIL = joins as CFO
PAIN = converting product leadership into durable growth and cash generation
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001833192&div=41152219
SIM_CO = Warner Music Group
WIN_METRIC = ≈ 25% faster forecasting
NEXT_SIZE = ≈ 35
EMP_EST = ≈ 1,000
REV_EST = ≈ $250M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 20-person Finance
Bryan—noticed your Finance team is ≈ 20.
That’s when ≈ inefficient FP&A processes slows growth.
We helped Warner Music Group fix this with FP&A Automation Platform.
Result: ≈ 25% faster forecasting.
Quick call?
PS—next bottleneck hits ≈ 35.
DM ≤45 words, TONE:
Saw your post about joins as CFO — converting product leadership into durable growth and cash generation.
FP&A Automation Platform. 30% reduction in budget cycle time.
Quick chat?