Dial In: Genius Sports CFO Triggers FP&A Deals

🚀 Battle Card: Genius Sports

• Bryan Castellani, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/genius-sports/)

• Genius Sports sales trigger: New CFO with Disney, ESPN & Warner Music finance chops to drive profitable scale of tech and rights portfolio. → Source

• Converting product leadership into durable growth and cash generation

• Maturing global finance operations and supporting strategic M&A

• Primary: FP&A Automation Platform → Accurate real-time forecasting & budgeting

• Expansion: M&A Advisory & Due Diligence Tools → Streamlined transactions & risk mitigation

• HQ: New York, NY

• Employees: ≈ 1,000

• Rev: ≈ $250 M

• Website: [geniussports.com](https://geniussports.com)

🤼 Competitive Intel

• Workday — FP&A & Finance Suite
• Unique edge: Unified HCM and financial planning
• Evaluated by CFO for real-time analytics

• Oracle NetSuite — Cloud ERP
• Unique edge: Integrated ERP & financials for growth stage
• Evaluated by Finance for global consolidation

• Anaplan — Connected Planning
• Unique edge: Scenario modeling at scale
• Evaluated by FP&A for dynamic forecasting

• BlackLine — Finance Controls & Automation
• Unique edge: Close management & compliance
• Evaluated by Accounting for month-end efficiency

• Adaptive Insights — Business Planning
• Unique edge: User-friendly planning workflows
• Evaluated by Finance Ops for user adoption

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑FP&A Automation Platform❑
PROOF_METRIC  = ❑30% reduction in budget cycle time❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Bryan
COMPANY     = Genius Sports
DEPT        = Finance
SIZE        = ≈ 20
BOTTLENECK  = ≈ inefficient FP&A processes
EVENT       = CFO hire
DETAIL      = joins as CFO
PAIN        = converting product leadership into durable growth and cash generation
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001833192&div=41152219
SIM_CO      = Warner Music Group
WIN_METRIC  = ≈ 25% faster forecasting
NEXT_SIZE   = ≈ 35
EMP_EST     = ≈ 1,000
REV_EST     = ≈ $250M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Finance

Bryan—noticed your Finance team is ≈ 20.

That’s when ≈ inefficient FP&A processes slows growth.

We helped Warner Music Group fix this with FP&A Automation Platform.

Result: ≈ 25% faster forecasting.  
Quick call?

PS—next bottleneck hits ≈ 35.

DM ≤45 words, TONE:
Saw your post about joins as CFO — converting product leadership into durable growth and cash generation.  
FP&A Automation Platform. 30% reduction in budget cycle time.  
Quick chat?