Glue AI Series A Sales Trigger: Pipeline Playbook

Glue just raised $20M Series A. Use our AI collaboration Battle Card to ping CEO Evan Owen, nail disconnected workflow pain points, beat Teams & Slack, and set your next touch. Turbocharge your pipeline and crush your quota.

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๐Ÿš€ Battle Card: Glue

Quick trigger:
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Use this Glue sales trigger to capitalize on AI-native collaboration buying momentum.
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Glue sales trigger highlights the shift to agentic AI bots as full teammates, streamlining decision making and driving faster alignment. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Disconnected team workflows slowing decision cycles
  • Manual task follow-ups that waste engineering hours
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๐Ÿ’ฐ What to Pitch
  • Primary: Real-time AI assistant in chat โ†’ Boosts team productivity by automating routine follow-ups
  • Expansion: Seamless integrations with existing tools โ†’ Centralizes workflows and reduces context switching
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๐Ÿ—บ๏ธ Quick Context
  • HQ: San Francisco, CA
  • Employees: โ‰ˆ 30
  • Rev: โ‰ˆ $1.5 M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Glueโ€™s business.
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  • Microsoft Teams โ€” AI Chat Collaboration
    • Unique edge: Deep Microsoft 365 integration
    • Evaluated by CIO & VP Eng for enterprise compliance
  • Slack โ€” Chat & Workflow Automation
    • Unique edge: Extensive app ecosystem with GPT integrations
    • Evaluated by VP Eng for developer-friendly APIs
  • Asana โ€” Task & Team Management
    • Unique edge: AI-driven task suggestions within workflows
    • Evaluated by Dir. Product for roadmap support
  • Notion โ€” Collaborative Docs & DBs
    • Unique edge: Flexible all-in-one workspace with AI features
    • Evaluated by Head of Ops for centralized knowledge
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โœ… Do-Now Checklist

Connect with all decision makers on LinkedIn
Reference the Glue sales trigger in your first email
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Get more Glue sales trigger intel like this dailyโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘AI-powered chat assistant that automates follow-ups and centralizes workflowsโ‘
PROOF_METRIC  = โ‘โ‰ˆ TBDโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Evan
COMPANY     = Glue
DEPT        = Engineering
SIZE        = 30
BOTTLENECK  = disconnected team workflows
EVENT       = $20M Series A
DETAIL      = $20M Series A funding round
PAIN        = disconnected team workflows slowing decision cycles
SRC         = https://vcnewsdaily.com/glue/venture-capital-funding/rgxjskzczm
SIM_CO      = Slack
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 30
REV_EST     = โ‰ˆ $1.5M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: 30-person Engineering

Evanโ€”noticed your Engineering team is โ‰ˆ 30.

Thatโ€™s when disconnected team workflows slows growth.

We helped Slack fix this with AI-powered chat assistant that automates follow-ups and centralizes workflows.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about $20M Series A funding round โ€” disconnected team workflows slowing decision cycles.  
AI-powered chat assistant that automates follow-ups and centralizes workflows. โ‰ˆ TBD.  
Quick chat?

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