GrayRobinson Compliance Battle Card: Fuel Your Pipeline

🚀 Battle Card: GrayRobinson

• William “Bill” Kelley, Beverage Consultant (Alcohol Law Team) · 🔗 LinkedIn

• This GrayRobinson sales trigger underscores a strategic hire bolstering national alcohol compliance expertise → Source

• Navigating complex state alcohol regulations

• Ensuring licensing & market entry compliance

• Primary: Regulatory Compliance Advisory → Minimize license risk & fines

• Expansion: Market Entry Strategy → Accelerate expansion into new territories

• HQ: Tampa, FL

• Employees: ≈ 300

• Rev: ≈ $150 M

• Website: gray-robinson.com

🤼 Competitive Intel

• Workday — HCM / People Ops
• Unique edge: Unified HR & finance in cloud
• Evaluated by CHRO for scalability

• ADP — Payroll & HR
• Unique edge: Comprehensive compliance coverage
• Evaluated by HR Director for reliability

• BambooHR — SMB HR platform
• Unique edge: Intuitive user experience
• Evaluated by People Ops for ease of use

• Paychex — Payroll & Benefits
• Unique edge: Outsourced back-office support
• Evaluated by CFO for cost control

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Regulatory Compliance Advisory❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Bill
COMPANY     = GrayRobinson
DEPT        = Alcohol Law Team
SIZE        = ≈12
BOTTLENECK  = Navigating complex state alcohol regulations
EVENT       = William “Bill” Kelley joins National Alcohol Law Team
DETAIL      = Welcomes former ABCC General Counsel William “Bill” Kelley
PAIN        = Ensuring licensing & market entry compliance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250910398736&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈20
EMP_EST     = ≈ 300
REV_EST     = ≈ $150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈12-person Alcohol Law Team

Bill—noticed your Alcohol Law Team is ≈12.

That’s when Navigating complex state alcohol regulations slows growth.

We helped ≈ TBD fix this with Regulatory Compliance Advisory.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about Welcomes former ABCC General Counsel William “Bill” Kelley — Ensuring licensing & market entry compliance.  
Regulatory Compliance Advisory. ≈ TBD.  
Quick chat?