Hack The Box Sales Trigger: New CFO Gibb Witham
New CFO Gibb Witham is in. Use this as your trigger. Target Hack The Box’s budgeting blind spot. Pitch your enterprise FP&A and lock the next touch.
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🚀 Battle Card: Hack The Box
Quick trigger:
👤 Decision Maker in the News
- Gibb Witham, President and Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/hack-the-box/)
💡 Why It Matters
- Strengthens HTB’s fiscal leadership to fund and scale global upskilling initiatives and product launches. → Source
🎯 Core Pain Point
- Unifying financial operations post-acquisition to support rapid expansion of LetsDefend and Threat Range
- Lack of real-time budgeting and performance dashboards for a 4M+ user ecosystem
💰 What to Pitch
- Primary: Enterprise FP&A solution → Enable real-time budgeting, forecasting and performance reporting
- Expansion: M&A integration platform → Accelerate LetsDefend and Threat Range integration to drive faster ROI
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 250
- Rev: ≈ $50 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Hack The Box’s business.
- RangeForce — Cybersecurity skills platform
- Unique edge: Team-based drills with real-world scenarios
- Evaluated by VP Security & CISO for blue team readiness
- TryHackMe — Gamified cyber labs
- Unique edge: Community-driven content library
- Evaluated by Chief Learning Officer for user engagement
- Immersive Labs — Adaptive cyber simulations
- Unique edge: Real-time threat simulation with analytics
- Evaluated by CTO & Head of Training for technical depth
- Cybrary — Cyber upskilling marketplace
- Unique edge: Certification prep and industry partnerships
- Evaluated by Director of Talent & L&D for certification paths
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Send tailored pitch referencing this Hack The Box sales trigger and product roadmap
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑real-time FP&A and performance dashboards❑
PROOF_METRIC = ❑reduced forecasting errors by 25%❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Gibb
COMPANY = Hack The Box
DEPT = Finance
SIZE = 5
BOTTLENECK = siloed budgeting & reporting
EVENT = CFO appointment
DETAIL = your appointment as President and Chief Financial Officer
PAIN = lack of real-time budgeting & performance dashboards
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007391548&div=41152219
SIM_CO = RangeForce
WIN_METRIC = 25% faster forecasting
NEXT_SIZE = 15
EMP_EST = ≈ 250
REV_EST = ≈ $50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 5-person Finance
Gibb—noticed your Finance team is ≈ 5.
That’s when siloed budgeting & reporting slows growth.
We helped RangeForce fix this with real-time FP&A and performance dashboards.
Result: 25% faster forecasting.
Quick call?
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about your appointment as President and Chief Financial Officer — lack of real-time budgeting & performance dashboards.
real-time FP&A and performance dashboards. reduced forecasting errors by 25%.
Quick chat?