Battle Card: The Hartford Enterprise Strategy
Vlad Stojanovic is now Head of Enterprise Strategy at The Hartford. Pitch an intelligence platform for trend analysis & collaboration to drive deal flow and crush quota.
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🚀 Battle Card: The Hartford
Quick trigger:
👤 Decision Maker in the News
- Vladimir “Vlad” Stojanovic, Head of Enterprise Strategy · 🔗 LinkedIn
💡 Why It Matters
This The Hartford sales trigger signals a push to centralize trend analysis and competitive intelligence for multi-year planning → Source
🎯 Core Pain Point
- Fragmented visibility into emerging market trends and disruptive forces
- Siloed collaboration hindering enterprise-wide strategic alignment
💰 What to Pitch
- Primary: Intelligence platform for trend analysis & competitive intel → Faster strategic decisions, deeper insights
- Expansion: Cross-functional collaboration/workflow tools → Unified roadmaps, accelerated execution
🗺️ Quick Context
- HQ: Hartford, CT
- Employees: ≈ 20,000
- Rev: ≈ $25 B
- Website: thehartford.com This The Hartford sales trigger comes as they build a new Enterprise Strategy Office to accelerate growth.
🤼 Competitive Intel
Which other vendors you’ll probably face to win The Hartford’s business.
- Gartner — Market research & strategic advisory
- Unique edge: Deep insurance-industry insights
- Evaluated by SVP Strategy for vendor credibility
- Forrester — Technology & market research
- Unique edge: Future-focused trend forecasting
- Evaluated by CIO & Head of Innovation
- CB Insights — Market intelligence platform
- Unique edge: Real-time startup & funding data
- Evaluated by Head of Corporate Development
- Crayon — Competitive intelligence software
- Unique edge: Automated competitor tracking
- Evaluated by Director of Market Insights
- Klue — Competitive enablement platform
- Unique edge: Sales-ready battle cards & playbooks
- Evaluated by VP Sales Enablement
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference this The Hartford sales trigger in your first outreach to resonate
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑intelligence platform for trend analysis & competitive intel❑
PROOF_METRIC = ❑clients see 30% faster insights❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Vladimir
COMPANY = The Hartford
DEPT = Enterprise Strategy
SIZE = ≈ 10
BOTTLENECK = fragmented market insights
EVENT = hired new Head of Enterprise Strategy
DETAIL = lead our newly formed Enterprise Strategy Office
PAIN = fragmented visibility into emerging market trends and siloed collaboration
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826134549&div=41152219
SIM_CO = EverPeak Insurance
WIN_METRIC = 30% faster strategic decisions
NEXT_SIZE = ≈ 50
EMP_EST = ≈ 20000
REV_EST = ≈ $25B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person Enterprise Strategy
Vladimir—noticed your Enterprise Strategy team is ≈ 10.
That’s when fragmented market insights slows growth.
We helped EverPeak Insurance fix this with intelligence platform for trend analysis & competitive intel.
Result: 30% faster strategic decisions.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about lead our newly formed Enterprise Strategy Office — fragmented visibility into emerging market trends and siloed collaboration.
intelligence platform for trend analysis & competitive intel. clients see 30% faster insights. Quick chat?