Battle Card: HC3 Sales Trigger
HC3 expands sales & marketing team. Banks eye statement processing automation. Slash costs 30%, boost engagement. Make your next touch count—fuel pipeline & hit quota.
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🚀 Battle Card: HC3
Quick trigger:
👤 Decision Maker in the News
- Catherine Holden, Business Development Manager · 🔗 LinkedIn
💡 Why It Matters
- Banks and credit unions are scaling statement processing investments to cut costs and enhance customer touchpoints. Capitalize on this HC3 sales trigger. → Source
🎯 Core Pain Point
- High manual processing costs that eat into operating margins
- Generic statement layouts fail to drive engagement or brand loyalty
💰 What to Pitch
- Primary: HC3 Statement Processing Automation → Slash statement processing costs by ≈ 30%
- Expansion: Branded Statement Customization → Elevate customer engagement and reinforce brand identity
🗺️ Quick Context
- HQ: Birmingham, AL
- Employees: ≈ 150
- Rev: ≈ $25 M
- Website: hc3.io
🤼 Competitive Intel
Which other vendors you’ll probably face to win HC3’s business.
- Deluxe — Statement processing / outsourcing
- Unique edge: Deep banking relationships & compliance expertise
- Evaluated by VP Ops for operational reliability
- Fiserv — Core banking & statement services
- Unique edge: Integrated within leading core platforms
- Evaluated by CFO for predictable TCO
- Jack Henry — Document imaging & statements
- Unique edge: Seamless core integration & uptime guarantees
- Evaluated by COO for service-level consistency
- Harland Clarke — Marketing-driven statement printing
- Unique edge: Combines statement fulfillment with targeted marketing
- Evaluated by CMO for engagement lift
✅ Do-Now Checklist
Connect with Catherine Holden on LinkedIn ([link above]) and mention the HC3 sales trigger
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Statement Processing Automation❑
PROOF_METRIC = ❑≈ 30% cost reduction❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Catherine
COMPANY = HC3
DEPT = Business Development
SIZE = ≈ 8
BOTTLENECK = manual statement processing
EVENT = Expanding team
DETAIL = expanding your sales & marketing team
PAIN = High manual processing costs
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826986379&div=41152219
SIM_CO = $2B MAX Credit Union
WIN_METRIC = ≈ 30% cost reduction
NEXT_SIZE = ≈ 15
EMP_EST = ≈ 150
REV_EST = ≈ $25M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 8-person Business Development
Catherine—noticed your Business Development team is ≈ 8.
That’s when manual statement processing slows growth.
We helped $2B MAX Credit Union fix this with Statement Processing Automation.
Result: ≈ 30% cost reduction.
Quick call?
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about expanding your sales & marketing team — High manual processing costs.
Statement Processing Automation. ≈ 30% cost reduction. Quick chat?