Healthmine CEO Trigger: Fuel Your Pipeline

Healthmine taps Dwight Erskine as CEO. Sales reps: pitch partnership platform + AI analytics to stoke deal flow and crush quota.

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🚀 Battle Card: Healthmine

Quick trigger:
 
👤 Decision Maker in the News
  • Dwight Erskine, Chief Executive Officer
 
💡 Why It Matters
  • New CEO brings 25+ years of healthcare tech and transformation expertise to scale member engagement & expand strategic partnerships. Leverage this Healthmine sales trigger to optimize your timing. → Source
 
🎯 Core Pain Point
  • Low member engagement due to fragmented communication channels
  • Inefficient incentive management and analytics
 
💰 What to Pitch
  • Primary: Partnership management platform → Streamline partner onboarding & collaboration
  • Expansion: AI-driven engagement analytics → Boost preventive care gap closure by 15%
 
🗺️ Quick Context
  • HQ: Dallas, TX
  • Employees: ≈ 150
  • Rev: ≈ $30 M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Healthmine’s business.
 
  • WelltokMember engagement / personalization
    • Unique edge: Proprietary Health Graph & AI-driven recommendations
    • Evaluated by VP Marketing for personalization maturity
  • Experian HealthData integration / patient identity
    • Unique edge: Identity resolution & comprehensive data sets
    • Evaluated by CTO for data accuracy & compliance
  • PhreesiaIntake / patient scheduling
    • Unique edge: Seamless patient check-in & scheduling modules
    • Evaluated by Dir. Ops for scheduling efficiency
  • HealthJoyNavigation / concierge
    • Unique edge: Virtual assistant & benefits navigation
    • Evaluated by EVP Ops for member help desk reduction
 

✅ Do-Now Checklist

Connect with Dwight Erskine on LinkedIn (if available) to reference this Healthmine sales trigger
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Keep this Healthmine sales trigger top-of-mind—time your outreach for maximum impact. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑❑
PROOF_METRIC  = ❑❑
CTA_STYLE     = ❑❑
TONE          = ❑❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Dwight
COMPANY     = Healthmine
DEPT        = Member Engagement
SIZE        = ≈ 10
BOTTLENECK  = Scaling personalized outreach
EVENT       = Appoints Dwight Erskine as CEO
DETAIL      = your appointment as CEO
PAIN        = Low member engagement due to fragmented communications
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924447398&div=41152219
SIM_CO      = Welltok
WIN_METRIC  = 15% gap closure increase
NEXT_SIZE   = ≈ 25
EMP_EST     = ≈150
REV_EST     = ≈30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Member Engagement

Dwight—noticed your Member Engagement team is ≈ 10.

That’s when Scaling personalized outreach slows growth.

We helped Welltok fix this with ❑❑.

Result: 15% gap closure increase.  
Quick call?

PS—next bottleneck hits ≈ 25.

DM ≤45 words, TONE:
Saw your post about your appointment as CEO — Low member engagement due to fragmented communications.  
❑❑. ❑❑.  
Quick chat?

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