Battle Card: HOMELINK’s New VP Clinical Services

🚀 Battle Card: HOMELINK

• David Jennings, Vice President, Clinical Services · 🔗 [LinkedIn](https://www.linkedin.com/company/vgm-homelink/)

• Promotion signals a push toward data-driven clinical operations and advanced program oversight. → Source

• Fragmented clinical performance tracking

• Manual peer review and provider engagement

• Primary: Advanced Clinical Analytics → Real-time performance insights

• Expansion: Automated Peer Review Tools → Accelerate review cycles by 40%

• HQ: Waterloo, IA

• Employees: ≈ 200

• Rev: ≈ $50 M

• Website: [vgmhomelink.com](https://www.vgmhomelink.com/)

🤼 Competitive Intel

• Optum — Population Health & Data Analytics
• Unique edge: End-to-end risk stratification
• Evaluated by VP Clinical Services for predictive models

• Evolent Health — Care Management Platform
• Unique edge: Tailored managed care workflows
• Evaluated by Dir. of Ops for payor integration

• Change Healthcare — Payment & Analytics Solutions
• Unique edge: Deep claims-data processing
• Evaluated by IT & Analytics leads for scalability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Advanced Clinical Analytics❑
PROOF_METRIC  = ❑40% faster review cycles❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = David
COMPANY     = HOMELINK
DEPT        = Clinical Services
SIZE        = ≈ 50
BOTTLENECK  = Fragmented clinical performance tracking
EVENT       = Promotion
DETAIL      = Promotes David Jennings to VP, Clinical Services
PAIN        = Fragmented clinical performance tracking
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924795631&div=41152219
SIM_CO      = Optum
WIN_METRIC  = 40% faster review cycles
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 200
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈50-person Clinical Services

David—noticed your Clinical Services team is ≈ 50.

That’s when Fragmented clinical performance tracking slows growth.

We helped Optum fix this with Advanced Clinical Analytics.

Result: 40% faster review cycles.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about Promotes David Jennings to VP, Clinical Services — Fragmented clinical performance tracking.  
Advanced Clinical Analytics. 40% faster review cycles. Quick chat?