Battle Card: HOMELINK’s New VP Clinical Services
David Jennings just got tapped as VP Clinical Services at HOMELINK. Use this promo as your next sales trigger. Pitch real-time analytics & automated peer reviews to accelerate your deal flow.
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🚀 Battle Card: HOMELINK
Quick trigger:
👤 Decision Maker in the News
- David Jennings, Vice President, Clinical Services · 🔗 [LinkedIn](https://www.linkedin.com/company/vgm-homelink/)
💡 Why It Matters
- Promotion signals a push toward data-driven clinical operations and advanced program oversight. → Source
🎯 Core Pain Point
- Fragmented clinical performance tracking
- Manual peer review and provider engagement
💰 What to Pitch
- Primary: Advanced Clinical Analytics → Real-time performance insights
- Expansion: Automated Peer Review Tools → Accelerate review cycles by 40%
🗺️ Quick Context
- HQ: Waterloo, IA
- Employees: ≈ 200
- Rev: ≈ $50 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win HOMELINK’s business.
- Optum — Population Health & Data Analytics
- Unique edge: End-to-end risk stratification
- Evaluated by VP Clinical Services for predictive models
- Evolent Health — Care Management Platform
- Unique edge: Tailored managed care workflows
- Evaluated by Dir. of Ops for payor integration
- Change Healthcare — Payment & Analytics Solutions
- Unique edge: Deep claims-data processing
- Evaluated by IT & Analytics leads for scalability
✅ Do-Now Checklist
Connect with David Jennings on LinkedIn (link above)
Reference this HOMELINK sales trigger in your first-touch email
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Advanced Clinical Analytics❑
PROOF_METRIC = ❑40% faster review cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = David
COMPANY = HOMELINK
DEPT = Clinical Services
SIZE = ≈ 50
BOTTLENECK = Fragmented clinical performance tracking
EVENT = Promotion
DETAIL = Promotes David Jennings to VP, Clinical Services
PAIN = Fragmented clinical performance tracking
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924795631&div=41152219
SIM_CO = Optum
WIN_METRIC = 40% faster review cycles
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 200
REV_EST = ≈ $50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person Clinical Services
David—noticed your Clinical Services team is ≈ 50.
That’s when Fragmented clinical performance tracking slows growth.
We helped Optum fix this with Advanced Clinical Analytics.
Result: 40% faster review cycles.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Promotes David Jennings to VP, Clinical Services — Fragmented clinical performance tracking.
Advanced Clinical Analytics. 40% faster review cycles. Quick chat?