Hot Lead Alert: Southern Glazer’s Sales Trigger

Amanda Doucett is now EVP/GM for AK, ID & WA. Pitch talent management and sales enablement. Ramp your pipeline and close faster.

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🚀 Battle Card: Southern Glazer’s Wine & Spirits

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This Southern Glazer’s Wine & Spirits sales trigger underscores a leadership realignment aimed at driving growth across key Western territories. → Source
 
🎯 Core Pain Point
  • Scaling commercial ops across Alaska, Idaho & Washington
  • Optimizing talent management for regional growth
 
💰 What to Pitch
  • Primary: Talent Management Platform → Boost team retention and engagement
  • Expansion: Sales Enablement Tool → Accelerate rep onboarding and drive revenue growth (Embed the Southern Glazer’s Wine & Spirits sales trigger into your pitch to capture attention.)
 
🗺️ Quick Context
  • HQ: Miami, FL
  • Employees: 21,900
  • Rev: ≈ $18 B
 

🤼 Competitive Intel

Which vendors you’ll face to win Southern Glazer’s Wine & Spirits’s business. Leverage this Southern Glazer’s Wine & Spirits sales trigger to position your value.
 
  • WorkdayHCM Platform
    • Unique edge: Unified finance and HR modules
    • Evaluated by CHRO & CFO for integration capabilities
  • SAP SuccessFactorsTalent Management
    • Unique edge: Comprehensive global compliance
    • Evaluated by HR leads for scalability
  • Oracle HCM CloudHR & Analytics
    • Unique edge: Advanced workforce analytics
    • Evaluated by EVP & GM for data-driven insights
  • BambooHRCore HR/Employee Engagement
    • Unique edge: Intuitive UI for mid-market
    • Evaluated by Talent Acquisition for ease of use
 

✅ Do-Now Checklist

Connect with Amanda Doucett on LinkedIn (link above)
Draft outreach leveraging the Southern Glazer’s Wine & Spirits sales trigger to open the conversation
Schedule reminder for follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get intel like this daily—no fluff, all pipeline. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Talent Management Platform❑
PROOF_METRIC  = ❑20% retention increase❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Amanda
COMPANY     = Southern Glazer’s Wine & Spirits
DEPT        = People
SIZE        = ≈ 150
BOTTLENECK  = Scaling commercial operations
EVENT       = Promotion of Amanda Doucett
DETAIL      = her promotion to EVP, GM of Alaska, Idaho & Washington
PAIN        = Optimizing talent management for regional growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251020253566&div=41152219
SIM_CO      = RNDC
WIN_METRIC  = 15% faster onboarding
NEXT_SIZE   = ≈ 200
EMP_EST     = 21,900
REV_EST     = $18B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 150-person People

Amanda—noticed your People team is ≈ 150.

That’s when Scaling commercial operations slows growth.

We helped RNDC fix this with Talent Management Platform.

Result: 15% faster onboarding.  
Quick call?

PS—next bottleneck hits ≈ 200.

DM ≤45 words, TONE:
Saw your post about her promotion to EVP, GM of Alaska, Idaho & Washington — Optimizing talent management for regional growth.  
Talent Management Platform. 20% retention increase. Quick chat?

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