Hot Lead Alert: Southern Glazer’s Sales Trigger
Amanda Doucett is now EVP/GM for AK, ID & WA. Pitch talent management and sales enablement. Ramp your pipeline and close faster.
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🚀 Battle Card: Southern Glazer’s Wine & Spirits
Quick trigger:
👤 Decision Maker in the News
- Amanda Doucett, Executive Vice President, General Manager of Alaska, Idaho and Washington · 🔗 LinkedIn
💡 Why It Matters
- This Southern Glazer’s Wine & Spirits sales trigger underscores a leadership realignment aimed at driving growth across key Western territories. → Source
🎯 Core Pain Point
- Scaling commercial ops across Alaska, Idaho & Washington
- Optimizing talent management for regional growth
💰 What to Pitch
- Primary: Talent Management Platform → Boost team retention and engagement
- Expansion: Sales Enablement Tool → Accelerate rep onboarding and drive revenue growth (Embed the Southern Glazer’s Wine & Spirits sales trigger into your pitch to capture attention.)
🗺️ Quick Context
- HQ: Miami, FL
- Employees: 21,900
- Rev: ≈ $18 B
- Website: southernglazers.com
🤼 Competitive Intel
Which vendors you’ll face to win Southern Glazer’s Wine & Spirits’s business. Leverage this Southern Glazer’s Wine & Spirits sales trigger to position your value.
- Workday — HCM Platform
- Unique edge: Unified finance and HR modules
- Evaluated by CHRO & CFO for integration capabilities
- SAP SuccessFactors — Talent Management
- Unique edge: Comprehensive global compliance
- Evaluated by HR leads for scalability
- Oracle HCM Cloud — HR & Analytics
- Unique edge: Advanced workforce analytics
- Evaluated by EVP & GM for data-driven insights
- BambooHR — Core HR/Employee Engagement
- Unique edge: Intuitive UI for mid-market
- Evaluated by Talent Acquisition for ease of use
✅ Do-Now Checklist
Connect with Amanda Doucett on LinkedIn (link above)
Draft outreach leveraging the Southern Glazer’s Wine & Spirits sales trigger to open the conversation
Schedule reminder for follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Talent Management Platform❑
PROOF_METRIC = ❑20% retention increase❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Amanda
COMPANY = Southern Glazer’s Wine & Spirits
DEPT = People
SIZE = ≈ 150
BOTTLENECK = Scaling commercial operations
EVENT = Promotion of Amanda Doucett
DETAIL = her promotion to EVP, GM of Alaska, Idaho & Washington
PAIN = Optimizing talent management for regional growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251020253566&div=41152219
SIM_CO = RNDC
WIN_METRIC = 15% faster onboarding
NEXT_SIZE = ≈ 200
EMP_EST = 21,900
REV_EST = $18B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 150-person People
Amanda—noticed your People team is ≈ 150.
That’s when Scaling commercial operations slows growth.
We helped RNDC fix this with Talent Management Platform.
Result: 15% faster onboarding.
Quick call?
PS—next bottleneck hits ≈ 200.
DM ≤45 words, TONE:
Saw your post about her promotion to EVP, GM of Alaska, Idaho & Washington — Optimizing talent management for regional growth.
Talent Management Platform. 20% retention increase. Quick chat?