Sales Battle Card: iHeartMedia Trigger
Lisa Coffey joins iHeartMedia as CBO—time to pitch unified ad tech, boost programmatic audio revenue, and drive your pipeline to close deals.
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🚀 Battle Card: iHeartMedia
Quick iHeartMedia sales trigger: Lisa Coffey Joins iHeartMedia as Chief Business Officer (Aug 11, 2025)
👤 Decision Maker in the News
- Lisa Coffey, Chief Business Officer · 🔗 LinkedIn
💡 Why It Matters
- This iHeartMedia sales trigger underscores the push to modernize audio ad inventory from analog to addressable, driving demand for unified ad tech platforms. → Source
🎯 Core Pain Point
- Monetizing broadcast radio programmatically
- Scaling an addressable audio ecosystem
💰 What to Pitch
- Primary: Unified Ad Tech Platform → Enable programmatic broadcast ad revenue growth
- Expansion: Data Analytics & Targeting Suite → Improve audience segmentation and ROI
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 9,000
- Rev: ≈ $3.6 B
- Website: iHeartMedia.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win iHeartMedia’s business as a result of this iHeartMedia sales trigger.
- The Trade Desk — Programmatic DSP
- Unique edge: Omnichannel bidding with AI-driven optimization
- Evaluated by CMO & Head of Ad Ops for targeting precision
- Google Ad Manager — Ad Server & SSP
- Unique edge: Massive publisher reach & first-party data integration
- Evaluated by CTO & Chief Business Officer for platform reliability
- Magnite — SSP
- Unique edge: Specialized audio inventory optimization
- Evaluated by VP Revenue for premium audio yield
- Xandr — Ad Exchange
- Unique edge: Advanced audience segmentation using telecom data
- Evaluated by Dir. Data & CMO for data-driven targeting
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) referencing the iHeartMedia sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Unified Ad Tech Platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Lisa
COMPANY = iHeartMedia
DEPT = Ad Tech
SIZE = ≈ TBD
BOTTLENECK = scaling an addressable audio ecosystem
EVENT = Lisa Coffey Joins iHeartMedia as Chief Business Officer
DETAIL = Lisa Coffey joining as Chief Business Officer
PAIN = Monetizing broadcast radio programmatically
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250811879623&div=41152219
SIM_CO = Audacy
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 9000
REV_EST = ≈ $3.6B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Ad Tech
Lisa—noticed your Ad Tech team is ≈ TBD.
That’s when scaling an addressable audio ecosystem slows growth.
We helped Audacy fix this with Unified Ad Tech Platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Lisa Coffey joining as Chief Business Officer — Monetizing broadcast radio programmatically.
Unified Ad Tech Platform. ≈ TBD.
Quick chat?