DealFlow Dispatch: ImpriMed Scaling Surge
ImpriMed’s new CCO hire triggers lab ops scale-up. Pitch automation & CRM integration to accelerate deal flow and boost your quota.
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🚀 Battle Card
🚀 Battle Card: ImpriMed
Quick trigger:
👤 Decision Maker in the News
- Valerie Goodwin-Adams, Chief Commercial Officer (CCO) · 🔗 [LinkedIn](https://www.linkedin.com/company/imprimed-inc/)
💡 Why It Matters
- This sales trigger signals a ramp in commercial scale-up and lab throughput ahead of a human oncology launch. → Source
🎯 Core Pain Point
- Demo human market entry readiness
- Scale high-throughput live-cell assay operations
💰 What to Pitch
- Primary: Lab Ops Automation Platform → Accelerate sample processing with CLIA compliance
- Expansion: Commercial Analytics & CRM Integration → Streamline sales across veterinary & human sectors
🗺️ Quick Context
- HQ: Palo Alto, CA
- Employees: ≈ 100
- Rev: ≈ $15M
🤼 Competitive Intel
Which other vendors you’ll probably face to win ImpriMed’s business and capitalize on this ImpriMed sales trigger.
- Salesforce — CRM & Commercial Cloud
- Unique edge: Industry-specific life science modules
- Evaluated by CCO for global sales orchestration
- LabWare — LIMS & Lab Ops
- Unique edge: Highly configurable lab management
- Evaluated by Ops for throughput optimization
- Veeva Systems — Commercial & R&D Cloud
- Unique edge: End-to-end pharma compliant workflows
- Evaluated by Marketing for launch campaigns
- HubSpot — Marketing Automation
- Unique edge: User-friendly, integrated growth suite
- Evaluated by Marketing for lead nurturing
✅ Do-Now Checklist
Connect with Valerie Goodwin-Adams on LinkedIn (link above)
Craft outreach using the ImpriMed sales trigger angle in email & DM (Copy-My-Prompt)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Lab Ops Automation Platform❑
PROOF_METRIC = ❑2x processing speed❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Valerie
COMPANY = ImpriMed
DEPT = Commercial
SIZE = ≈10
BOTTLENECK = scaling high-throughput live-cell assays
EVENT = CCO hire
DETAIL = processing of the 10,000th canine cancer sample
PAIN = prepping for human oncology launch
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014624128&div=41152219
SIM_CO = ≈Tempus
WIN_METRIC = 2x throughput
NEXT_SIZE = ≈20
EMP_EST = ≈100
REV_EST = ≈$15M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Commercial
Valerie—noticed your Commercial team is ≈10.
That’s when scaling high-throughput live-cell assays slows growth.
We helped ≈Tempus fix this with Lab Ops Automation Platform.
Result: 2x throughput.
Quick call?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about processing of the 10,000th canine cancer sample — prepping for human oncology launch.
Lab Ops Automation Platform. 2x processing speed.
Quick chat?