Ingevity Exec Hire = Carbon Deals

🚀 Battle Card: Ingevity

• Ruth Castillo, Senior Vice President and President of Performance Materials

• Veteran chem-materials leader brought in to drive innovation and profitability in high-growth activated carbon markets. → Source

• Regulatory complexity in evaporative emissions control demands advanced compliance solutions

• R&D velocity needed to capture emerging specialty applications before competitors

• Primary: Emissions control optimization platform → Ensure compliance, reduce carbon costs

• Expansion: R&D collaboration suite → Accelerate product innovation cycles

• HQ: North Charleston, SC

• Employees: ≈ 1,600

• Rev: ≈ $1.2 B

• Website: ingevity.com

🤼 Competitive Intel

Sales Automation

• Salesforce — CRM
• Unique edge: Industry-leading ecosystem and customization
• Evaluated by SVP Sales & Dir. Sales Ops for pipeline visibility

• Outreach — Sales Engagement
• Unique edge: AI-driven sequencing and analytics
• Evaluated by Dir. Sales Ops for automated outreach scaling

• Salesloft — Sales Engagement
• Unique edge: Robust analytics and cadence flexibility
• Evaluated by VP Sales for coaching and performance metrics

Marketing Automation

• Marketo — Marketing Automation
• Unique edge: Advanced account-based marketing features
• Evaluated by VP Marketing & Dir. Demand Gen for lead quality

• HubSpot — Marketing & Sales Platform
• Unique edge: Integrated CRM and marketing tools
• Evaluated by Dir. Digital Marketing for ease of use

• Pardot — B2B Marketing Automation
• Unique edge: Native Salesforce integration
• Evaluated by Dir. Marketing Ops for campaign ROI

Product/Engineering Tools

• Atlassian — Dev & Collaboration
• Unique edge: End-to-end agile and dev toolchain
• Evaluated by VP Eng & Dir. R&D for cross-team collaboration

• GitHub — Source Code Management
• Unique edge: Community ecosystem and code review workflows
• Evaluated by Dir. Software Dev for version control needs

• GitLab — DevOps Platform
• Unique edge: Integrated CI/CD pipeline
• Evaluated by VP Engineering for deployment automation

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Emissions control optimization platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Ruth
COMPANY     = Ingevity
DEPT        = Performance Materials
SIZE        = ≈ TBD
BOTTLENECK  = complex regulatory requirements
EVENT       = executive hire
DETAIL      = Ruth Castillo named SVP & President of Performance Materials
PAIN        = Need to accelerate innovation in activated carbon applications
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251023389575&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈1600
REV_EST     = ≈$1.2B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Performance Materials

Ruth—noticed your Performance Materials team is ≈ TBD.

That’s when complex regulatory requirements slow growth.

We helped ≈ TBD fix this with Emissions control optimization platform.

Result: ≈ TBD.
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Ruth Castillo named SVP & President of Performance Materials — Need to accelerate innovation in activated carbon applications.
Emissions control optimization platform. ≈ TBD.
Quick chat?```