Inkhouse EVP Alert: Close AI & Cybersecurity PR Deals

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🚀 Battle Card: Inkhouse

Quick trigger:

👤 Decision Maker in the News

Darah Roslyn, Executive Vice President

💡 Why It Matters

This Inkhouse sales trigger signals a push into AI, cybersecurity & hard-tech, expanding West Coast PR leadership. → Source

🎯 Core Pain Point

Scaling PR capabilities rapidly across emerging technology sectors

Integrating cross-Pacific communications expertise for global clients

💰 What to Pitch

Primary: Strategic PR program for AI & cybersecurity launches → Accelerate thought leadership and media visibility

Expansion: Crisis response + integrated media relations → Protect brand reputation during scale

Tip: Lead with our integrated crisis response solution to match this Inkhouse sales trigger

🗺️ Quick Context

HQ: San Francisco, CA

Employees: ≈ 140

Rev: ≈ $30 M

Website: inkhouse.com

🤼 Competitive Intel

Which other vendors you’ll probably face to win Inkhouse’s business.

In-market Intent: Marketing, HR & People

Edelman — PR / Communications

Unique edge: Global network, award-winning campaigns
Evaluated by EVP & Talent leads for branding impact

Weber Shandwick — PR / Communications

Unique edge: Data-driven storytelling, digital first
Evaluated by Marketing for integrated content strategy

Ketchum — PR / Communications

Unique edge: Cross-industry crisis response expertise
Evaluated by HR leads for employer branding support

FleishmanHillard — PR / Communications

Unique edge: Reputation management and social engagement
Evaluated by Ops & People for culture-building packages

✅ Do-Now Checklist

Connect with Darah Roslyn on LinkedIn

Reference the Inkhouse sales trigger in your outreach

Propose an initial call highlighting our tech-sector PR edge

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Strategic PR program for AI & cybersecurity launches❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Darah
COMPANY     = Inkhouse
DEPT        = Communications
SIZE        = ≈ TBD
BOTTLENECK  = Scaling PR capabilities rapidly across emerging technology sectors
EVENT       = Appoints Darah Roslyn as Executive Vice President
DETAIL      = accelerating growth in fast-innovating technology sectors
PAIN        = integrating cross-Pacific communications expertise for global clients
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250820232741&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 140
REV_EST     = ≈ $30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Communications

Darah—noticed your Communications team is ≈ TBD.

That’s when Scaling PR capabilities rapidly across emerging technology sectors slows growth.

We helped ≈ TBD fix this with Strategic PR program for AI & cybersecurity launches.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about accelerating growth in fast-innovating technology sectors — integrating cross-Pacific communications expertise for global clients.  
Strategic PR program for AI & cybersecurity launches. ≈ TBD.  
Quick chat?