Insulet’s New COO Sparks Growth Ops Opportunity
Eric Benjamin is now COO at Insulet. Pitch your Growth Ops Platform to speed market entry. Lock this sales trigger, fuel your pipeline, crush your quota.
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🚀 Battle Card: Insulet Corporation
Quick trigger: Elevates Eric Benjamin to Chief Operating Officer (Aug 25, 2025)
👤 Decision Maker in the News
- Eric Benjamin, Chief Operating Officer · 🔗 LinkedIn
💡 Why It Matters
- New leadership aligning strategy, R&D, commercial execution, and growth functions → Source
🎯 Core Pain Point
- Rapid market expansion across diabetes and adjacent therapies
- Complex supply chain & product launch coordination
💰 What to Pitch
- Primary: Growth Ops Platform → Accelerated market entry & unified execution — perfect for this Insulet Corporation sales trigger
- Expansion: AI-driven Supply Chain Resilience → Reduced disruptions & optimized inventory
🗺️ Quick Context
- HQ: Acton, MA
- Employees: ≈ 2,000
- Rev: ≈ $2 B
- Website: insulet.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Insulet Corporation’s business.
- Salesforce — Sales/CRM
- Unique edge: Best-in-class AI forecasting
- Evaluated by VP Sales for revenue acceleration
- HubSpot — Sales Engagement
- Unique edge: Unified marketing-sales platform
- Evaluated by Director of Sales Ops for ease of use
- Gong — Sales Intelligence
- Unique edge: Conversation AI insights
- Evaluated by Sales Enablement for coaching quality
- Marketo (Adobe) — Marketing Automation
- Unique edge: Scalability for enterprise campaigns
- Evaluated by VP Marketing for lead nurturing
- Pardot (Salesforce) — B2B Marketing
- Unique edge: Native Salesforce integration
- Evaluated by Marketing Ops for attribution
- Eloqua (Oracle) — Marketing Automation
- Unique edge: Multi-channel campaign management
- Evaluated by Demand Gen Manager for personalization
- GitHub — Product/Engineering
- Unique edge: Large open-source community
- Evaluated by CTO for code collaboration
- Jira (Atlassian) — Project Management
- Unique edge: Workflow customization
- Evaluated by Head of Engineering for agile processes
- GitLab — DevOps Platform
- Unique edge: Integrated CI/CD pipeline
- Evaluated by DevOps Lead for end-to-end automation
- SAP SCM — Ops & Supply Chain
- Unique edge: End-to-end supply chain suite
- Evaluated by COO for global logistics
- Kinaxis — Supply Chain Planning
- Unique edge: Real-time scenario simulation
- Evaluated by VP Supply Chain for responsiveness
- Blue Yonder — Inventory Optimization
- Unique edge: AI-driven demand forecasting
- Evaluated by Director Ops for inventory reduction
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Insulet Corporation sales trigger angle and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this—no fluff, all pipeline, including the latest Insulet Corporation sales trigger.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Growth Ops platform combining supply chain and launch planning❑
PROOF_METRIC = ❑30% faster product launches❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Eric
COMPANY = Insulet Corporation
DEPT = Operations
SIZE = ≈200
BOTTLENECK = Complex supply chain & product launch coordination
EVENT = Promotion to COO
DETAIL = Elevates Eric Benjamin to Chief Operating Officer
PAIN = Rapid market expansion across diabetes and adjacent therapies
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825870386&div=41152219
SIM_CO = Dexcom
WIN_METRIC = 30% faster product launches
NEXT_SIZE = ≈800
EMP_EST = ≈2,000
REV_EST = ≈$2B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈200-person Operations
Eric—noticed your Operations team is ≈200.
That’s when Complex supply chain & product launch coordination slows growth.
We helped Dexcom fix this with Growth Ops platform combining supply chain and launch planning.
Result: 30% faster product launches.
Quick call?
PS—next bottleneck hits ≈800.
DM ≤45 words, TONE:
Saw your post about Elevates Eric Benjamin to Chief Operating Officer — Rapid market expansion across diabetes and adjacent therapies.
Growth Ops platform combining supply chain and launch planning. 30% faster product launches.
Quick chat?