Intapp Sales Trigger | AI-Powered Marketing Battle Card

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🚀 Battle Card

🚀 Battle Card: Intapp

Quick trigger: Dustin Sedgwick joins Intapp as Chief Marketing Officer (Aug 29, 2025)

👤 Decision Maker in the News

Dustin Sedgwick, Chief Marketing Officer · 🔗 LinkedIn

💡 Why It Matters

This Intapp sales trigger underscores an aggressive AI-driven marketing strategy led by an executive who doubled B2B fintech revenue from $9 B to $18 B → Source

🎯 Core Pain Point

Post-Intapp sales trigger, scaling AI-driven marketing automation across global vertical SaaS segments

Aligning new marketing roadmap with aggressive 2026 growth targets

💰 What to Pitch

Primary: AI-Powered Marketing Automation → 30%+ lift in demand gen velocity

Expansion: Account-Based Marketing & Personalization Services → 50% higher deal engagement

🗺️ Quick Context

HQ: Palo Alto, CA

Employees: ≈ 1,000

Rev: ≈ $200 M

Website: intapp.com

🤼 Competitive Intel

Which other vendors you’ll probably face to win Intapp’s business.

HubSpot — Marketing Automation

Unique edge: All-in-one inbound/outbound toolset
Evaluated by CMO for integrated campaign ROI

Marketo (Adobe) — Marketing Automation

Unique edge: Advanced nurturing workflows
Evaluated by Marketing Ops for scalability

Pardot (Salesforce) — B2B Marketing

Unique edge: Native Salesforce CRM sync
Evaluated by Sales Ops for lead alignment

Eloqua (Oracle) — Campaign Management

Unique edge: Enterprise-grade cross-channel orchestration
Evaluated by Demand Gen for complex program execution

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

Lock in this Intapp sales trigger and get intel like this daily—no fluff, all pipeline. Subscribe to NewsletterForLeads

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑AI-Powered Marketing Automation❑
PROOF_METRIC  = ❑30%+ lift in demand gen velocity❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Dustin
COMPANY     = Intapp
DEPT        = Marketing
SIZE        = ≈ TBD
BOTTLENECK  = scaling AI-driven marketing automation
EVENT       = Dustin Sedgwick joins Intapp as Chief Marketing Officer
DETAIL      = Dustin Sedgwick joining as CMO
PAIN        = aligning new marketing roadmap with aggressive 2026 growth targets
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250829439536&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = 30%+ lift in demand gen velocity
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 1,000
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Marketing

Dustin—noticed your Marketing team is ≈ TBD.

That’s when scaling AI-driven marketing automation slows growth.

We helped ≈ TBD fix this with AI-Powered Marketing Automation.

Result: 30%+ lift in demand gen velocity.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Dustin Sedgwick joining as CMO — aligning new marketing roadmap with aggressive 2026 growth targets.  
AI-Powered Marketing Automation. 30%+ lift in demand gen velocity.  
Quick chat?```

Intapp Sales Trigger: AI-Powered Marketing to Fuel Your Pipeline