CFO Play: Intersect’s Capital Strategy Overhaul
New CFO at Intersect = capital strategy overhaul. Pitch treasury & IR tools to close high-value deals. Add this trigger to your pipeline.
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🚀 Battle Card: Intersect
Quick trigger:
👤 Decision Maker in the News
- Katrina Rymill, Chief Financial Officer
💡 Why It Matters
- New finance leadership signals a revamp of capital strategy and investor relations to fund rapid growth → Source 💥 This Intersect sales trigger signals CFO-driven finance ops revamp.
🎯 Core Pain Point
- Optimizing capital structure to support $20 B renewable power investment
- Building scalable finance ops for a high-growth, capital-intensive platform
💰 What to Pitch
- Primary: Corporate treasury & debt management solution → Streamlined financing and stronger balance sheet
- Expansion: Investor relations & sustainability reporting platform → Enhanced investor communication and ESG credibility
🗺️ Quick Context
- HQ: San Francisco, CA
- Employees: ≈ 200
- Rev: ≈ $200 M
- Website: intersect.com 💥 Use this Intersect sales trigger to position comprehensive finance solutions.
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Intersect’s business.*
- Oracle ERP Cloud — Financial management
- Edge: End-to-end treasury and controls
- Picked by CFOs for unified finance & supply chain planning
- Workday Financial Management — Core financials
- Edge: Cloud-native with real-time analytics
- Evaluated for scalability in high-growth tech firms
- BlackLine — Finance close automation
- Edge: Automated reconciliations and journal entries
- Chosen for rapid finance transformation
✅ Do-Now Checklist
Connect with Katrina Rymill on LinkedIn (link above)
Email first touch using Copy-My-Prompt block (Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Drive your pipeline with top daily intel on every Intersect sales trigger.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑corporate treasury solution❑
PROOF_METRIC = ❑reduced borrowing costs by 20%❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Katrina
COMPANY = Intersect
DEPT = Finance
SIZE = 15
BOTTLENECK = optimizing capital structure
EVENT = appoints Katrina Rymill as CFO
DETAIL = Appointed as CFO
PAIN = building scalable finance ops
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251030256623&div=41152219
SIM_CO = Equinix
WIN_METRIC = 20% lower borrowing costs
NEXT_SIZE = 25
EMP_EST = ≈200
REV_EST = ≈200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 15-person Finance
Katrina—noticed your Finance team is ≈ 15.
That’s when optimizing capital structure slows growth.
We helped Equinix fix this with corporate treasury solution.
Result: 20% lower borrowing costs.
Quick call?
PS—next bottleneck hits ≈ 25.
DM ≤45 words, TONE:
Saw your post about Appointed as CFO — building scalable finance ops.
corporate treasury solution. reduced borrowing costs by 20%. quick chat?