Battle Card: Izzi Software Community Trigger
Leverage Frank Chu’s SHARE Board win to ignite your pipeline. Pitch community management and marketing automation to close faster.
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🚀 Battle Card: Izzi Software
Quick trigger: Frank Chu elected to SHARE Board to lead community relations (Aug 25, 2025)
Use this Izzi Software sales trigger to drive conversations around community marketing.
👤 Decision Maker in the News
- Frank Chu, Director at Large, SHARE Board (also Software Engineer at ColeSoft Marketing) · 🔗 LinkedIn
💡 Why It Matters
- Elevating community leadership in mainframe circles signals a deeper push into user-led education and networking. → Source
🎯 Core Pain Point
- Limited visibility in the global mainframe community
- Lack of scalable engagement and event ROI tracking
💰 What to Pitch
- Primary: Community Management Platform → Boosts member engagement by 30% and centralizes communication
- Expansion: Marketing Automation Suite → Automates nurture campaigns and measures marketing ROI
🗺️ Quick Context
- HQ: Minneapolis, MN
- Employees: ≈ 75
- Rev: ≈ $25 M
- Website: izzisoftware.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Izzi Software’s business.
- HubSpot — Marketing Automation / CRM
- Unique edge: All-in-one inbound marketing with community tool integrations
- Evaluated by VP Marketing & Dir. Community for ease of use
- Marketo — Marketing Automation
- Unique edge: Enterprise-grade campaign orchestration
- Evaluated by CMO & Dir. Digital for advanced analytics
- Higher Logic — Community Engagement Platform
- Unique edge: Dedicated community-centric engagement modules
- Evaluated by Dir. Community Relations for member insight dashboards
- Influitive — Advocacy Marketing
- Unique edge: Gamified advocacy and referral programs
- Evaluated by Dir. Customer Advocacy & CMO for program ROI
- Splash — Event Marketing
- Unique edge: Seamless event creation and attendee tracking
- Evaluated by Dir. Events & VP Marketing for live/digital event support
Leverage this Izzi Software sales trigger to showcase your community expertise and win the deal.
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Frank
COMPANY = Izzi Software
DEPT = Community
SIZE = ≈ 5
BOTTLENECK = limited event ROI tracking
EVENT = SHARE Board election
DETAIL = lead community relations in mainframe community
PAIN = limited visibility in the global mainframe community
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825706530&div=41152219
SIM_CO = ColeSoft Marketing
WIN_METRIC = 30% member engagement increase
NEXT_SIZE = ≈ 10
EMP_EST = ≈ 75
REV_EST = ≈ $25M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 5-person Community
Frank—noticed your Community team is ≈ 5.
That’s when limited event ROI tracking slows growth.
We helped ColeSoft Marketing fix this with ≈ TBD.
Result: 30% member engagement increase.
Quick call?
PS—next bottleneck hits ≈ 10.
DM ≤45 words, TONE:
Saw your post about lead community relations in mainframe community — limited visibility in the global mainframe community.
≈ TBD. ≈ TBD.
Quick chat?