James Hardie CMO Alert: Sales Trigger Playbook

🚀 Battle Card: James Hardie Industries plc

• Samara (Sam) Toole, Chief Marketing Officer (CMO) · 🔗 [LinkedIn](https://www.linkedin.com/company/jameshardie/)

• Capitalize on this James Hardie Industries plc sales trigger to position our unified brand solution and deepen customer engagement. → Source

• Fragmented brand narrative across multiple product lines

• Keeping audience engagement high in a crowded building materials market

• Primary: Unified Brand Strategy Platform → Seamless cross-brand messaging

• Expansion: Customer Data Analytics Solution → Deeper audience insights

• HQ: Dublin, Ireland

• Employees: ≈ 8,000

• Rev: ≈ $3 B

• Website: [jameshardie.com](https://www.jameshardie.com/)

🤼 Competitive Intel

• Adobe (https://www.adobe.com) — Marketing Automation / Brand Management
• Unique edge: Enterprise-grade creative suite integration
• Evaluated by CMO for campaign consistency

• Salesforce (https://www.salesforce.com) — CRM / Marketing Cloud
• Unique edge: Unified customer 360 data
• Evaluated by VP of Sales Ops for cross-sell insights

• HubSpot (https://www.hubspot.com) — Inbound Marketing / Analytics
• Unique edge: User-friendly mid-market fit
• Evaluated by Dir. Digital for ease of use

• Marketo (https://www.marketo.com) — Marketing Automation
• Unique edge: Advanced personalization engine
• Evaluated by Dir. CRM for lifecycle marketing

• Sprinklr (https://www.sprinklr.com) — Social Media Management
• Unique edge: Omnichannel social engagement
• Evaluated by Social Media Lead for content amplification

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Samara
COMPANY     = James Hardie Industries plc
DEPT        = Marketing
SIZE        = 80
BOTTLENECK  = fragmented brand narrative
EVENT       = CMO appointment
DETAIL      = bringing together James Hardie, TimberTech, and AZEK Exteriors into a unified story
PAIN        = keeping audience engagement high in a crowded building materials market
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251003289135&div=41152219
SIM_CO      = The AZEK Company
WIN_METRIC  = 25% sales growth
NEXT_SIZE   = 160
EMP_EST     = ≈ 8,000
REV_EST     = ≈ $3B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 80-person Marketing

Samara—noticed your Marketing team is ≈ 80.

That’s when fragmented brand narrative slows growth.

We helped The AZEK Company fix this with OFFER_BRIEF.

Result: 25% sales growth.  
<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">

PS—next bottleneck hits ≈ 160.

DM ≤45 words, TONE:
Saw your post about bringing together James Hardie, TimberTech, and AZEK Exteriors into a unified story — keeping audience engagement high in a crowded building materials market.  
OFFER_BRIEF. PROOF_METRIC.  
<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?">