Sales Trigger: K9s.org Fundraising Frenzy
Dana P. Baker joins K9s.org to tackle a 700+ agency waitlist. Pitch donor CRM & partner management software. Quick checklist to fuel your pipeline.
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🚀 Battle Card: K9s.org
Quick trigger:
👤 Decision Maker in the News
- Dana P. Baker, Vice President of Development and Strategic Partnerships
💡 Why It Matters
- Appointment drives urgent fundraising and partnership scale amid 700+ agencies on the waitlist. This K9s.org sales trigger shows capital needs will spike. → Source
🎯 Core Pain Point
- Demand outpacing capacity: Over 700 law enforcement and school units waiting
- Funding & partnership gaps: Must mobilize donors and corporate sponsors quickly
💰 What to Pitch
- Primary: Donor CRM Platform → Accelerate gift processing & engagement
- Expansion: Partner Management Software → Scale corporate & strategic collaborator pipelines
🗺️ Quick Context
- HQ: College Station, TX
- Employees: ≈ 50
- Rev: ≈ $5 M
- Website: k9s.org
🤼 Competitive Intel
*Which other vendors you’ll probably face to win K9s.org’s business.*
- Blackbaud — Fundraising CRM
- Unique edge: NPO-specific modules & peer benchmarking
- Evaluated by VP Dev for donor analytics depth
- Salesforce Nonprofit Cloud — CRM & Engagement
- Unique edge: Scalable ecosystem & AppExchange partners
- Evaluated by IT for integration with existing tools
- Bloomerang — Donor Management
- Unique edge: User-friendly UI & retention analytics
- Evaluated by Fundraising leads for budget-friendly pricing
- Network for Good — Online Giving Platform
- Unique edge: End-to-end donor acquisition & stewardship
- Evaluated by Marketing for campaign templates
✅ Do-Now Checklist
Connect with Dana P. Baker on LinkedIn once profile discovered
Reference the K9s.org sales trigger in first email and LinkedIn DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Donor CRM platform to streamline fundraising and donor engagement❑
PROOF_METRIC = ❑≈ 30% donor retention❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Dana
COMPANY = K9s.org
DEPT = Development and Strategic Partnerships
SIZE = ≈ 5
BOTTLENECK = demand outpacing capacity
EVENT = Dana P. Baker appointment
DETAIL = leading national growth in fundraising and partnerships
PAIN = funding & partnership gaps
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909615955&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 20
EMP_EST = ≈ 50
REV_EST = ≈ $5M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 5-person Development and Strategic Partnerships
Dana—noticed your Development and Strategic Partnerships team is ≈ 5.
That’s when demand outpacing capacity slows growth.
We helped ≈ TBD fix this with Donor CRM platform to streamline fundraising and donor engagement.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about leading national growth in fundraising and partnerships — funding & partnership gaps.
Donor CRM platform to streamline fundraising and donor engagement. ≈ 30% donor retention.
Quick chat?