Battle Card: KalVista Pharmaceuticals Sales Trigger
Board upgrade at KalVista signals CFO ramp-up for EKTERLY’s global launch. Target Bethany Sensenig now. Pitch CRM to speed multi-country roll-out. Deploy FP&A for audit-ready budgets. Next touch = closed deal.
Published on
Do not index
Do not index
🚀 Battle Card: KalVista Pharmaceuticals, Inc.
Quick trigger:
This KalVista Pharmaceuticals, Inc. sales trigger highlights a CFO-level focus you can exploit now.
👤 Decision Maker in the News
- Bethany L. Sensenig, Board of Directors Member · 🔗 [LinkedIn](https://www.linkedin.com/company/kalvista-pharmaceuticals-limited/)
💡 Why It Matters
- This KalVista Pharmaceuticals, Inc. sales trigger signals deeper CFO-level oversight during EKTERLY’s global launch. → Source
🎯 Core Pain Point
- Scaling a global commercial organization for EKTERLY’s rare-disease market
- Strengthening financial governance & audit readiness amid growth
💰 What to Pitch
- Primary: Commercial CRM & engagement platform → Accelerate multi-country EKTERLY launch
- Expansion: FP&A & compliance solution → Real-time budgeting and audit controls
🗺️ Quick Context
- HQ: Framingham, MA & Salisbury, England
- Employees: ≈ 200
- Rev: ≈ $60 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win KalVista’s business.
- Veeva Systems — Pharma CRM
- Unique edge: Industry-tailored multichannel engagement
- Evaluated by VP Commercial for sales acceleration
- Salesforce — CRM & Sales Cloud
- Unique edge: AI-powered forecasting & integrations
- Evaluated by SVP Sales & IT for ecosystem fit
- Workday Adaptive Planning — FP&A
- Unique edge: Cloud-native scenario modeling
- Evaluated by CFO & Finance Dir. for budgeting agility
- SAP S/4HANA Finance — Financial Management
- Unique edge: Global compliance & multi-currency support
- Evaluated by CFO & Audit Committee for governance
- Kinaxis — Supply Chain Planning
- Unique edge: Real-time demand-supply balancing
- Evaluated by SVP Ops & Supply Chain for responsiveness
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM referencing this KalVista Pharmaceuticals, Inc. sales trigger with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Bethany
COMPANY = KalVista Pharmaceuticals, Inc.
DEPT = Finance
SIZE = ≈ 10
BOTTLENECK = audit readiness & financial governance
EVENT = Appointment of Bethany L. Sensenig to Board of Directors
DETAIL = appointment to the Audit Committee and Board
PAIN = strengthening financial governance during global launch
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251002519817&div=41152219
SIM_CO = Supernus Pharmaceuticals, Inc.
WIN_METRIC = reduced audit prep time by 40%
NEXT_SIZE = ≈ 15
EMP_EST = ≈ 200
REV_EST = ≈ $60M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person Finance
Bethany—noticed your Finance team is ≈ 10.
That’s when audit readiness & financial governance slows growth.
We helped Supernus Pharmaceuticals, Inc. fix this with ❑<1-line value>❑.
Result: reduced audit prep time by 40%.
≈ TBD
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about appointment to the Audit Committee and Board — strengthening financial governance during global launch.
❑<1-line value>❑. ❑<metric>❑.
≈ TBD