Battle Card: KalVista Pharmaceuticals Sales Trigger

🚀 Battle Card: KalVista Pharmaceuticals, Inc.

• Bethany L. Sensenig, Board of Directors Member · 🔗 [LinkedIn](https://www.linkedin.com/company/kalvista-pharmaceuticals-limited/)

• This KalVista Pharmaceuticals, Inc. sales trigger signals deeper CFO-level oversight during EKTERLY’s global launch. → Source

• Scaling a global commercial organization for EKTERLY’s rare-disease market

• Strengthening financial governance & audit readiness amid growth

• Primary: Commercial CRM & engagement platform → Accelerate multi-country EKTERLY launch

• Expansion: FP&A & compliance solution → Real-time budgeting and audit controls

• HQ: Framingham, MA & Salisbury, England

• Employees: ≈ 200

• Rev: ≈ $60 M

• Website: [kalvista.com](https://www.kalvista.com/)

🤼 Competitive Intel

• Veeva Systems — Pharma CRM
• Unique edge: Industry-tailored multichannel engagement
• Evaluated by VP Commercial for sales acceleration

• Salesforce — CRM & Sales Cloud
• Unique edge: AI-powered forecasting & integrations
• Evaluated by SVP Sales & IT for ecosystem fit

• Workday Adaptive Planning — FP&A
• Unique edge: Cloud-native scenario modeling
• Evaluated by CFO & Finance Dir. for budgeting agility

• SAP S/4HANA Finance — Financial Management
• Unique edge: Global compliance & multi-currency support
• Evaluated by CFO & Audit Committee for governance

• Kinaxis — Supply Chain Planning
• Unique edge: Real-time demand-supply balancing
• Evaluated by SVP Ops & Supply Chain for responsiveness

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Bethany
COMPANY     = KalVista Pharmaceuticals, Inc.
DEPT        = Finance
SIZE        = ≈ 10
BOTTLENECK  = audit readiness & financial governance
EVENT       = Appointment of Bethany L. Sensenig to Board of Directors
DETAIL      = appointment to the Audit Committee and Board
PAIN        = strengthening financial governance during global launch
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251002519817&div=41152219
SIM_CO      = Supernus Pharmaceuticals, Inc.
WIN_METRIC  = reduced audit prep time by 40%
NEXT_SIZE   = ≈ 15
EMP_EST     = ≈ 200
REV_EST     = ≈ $60M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 10-person Finance

Bethany—noticed your Finance team is ≈ 10.

That’s when audit readiness & financial governance slows growth.

We helped Supernus Pharmaceuticals, Inc. fix this with ❑<1-line value>❑.

Result: reduced audit prep time by 40%.  
≈ TBD

PS—next bottleneck hits ≈ 15.

DM ≤45 words, TONE:
Saw your post about appointment to the Audit Committee and Board — strengthening financial governance during global launch.  
❑<1-line value>❑. ❑<metric>❑.  
≈ TBD