Kasirer Trigger: Leadership Shakeup & NYC Advisory Opportunity
Kasirer just promoted leadership and launched its NYC Strategic Advisory. Pitch government relations and holistic advisory to navigate policy, drive pipeline, and close deals.
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🚀 Battle Card: Kasirer
Quick trigger:
Use this Kasirer sales trigger to open conversations.
👤 Decision Maker in the News
- Mike Braun, Managing Director, Kasirer Strategic Advisors (KSA) · 🔗 LinkedIn
💡 Why It Matters
- Capitalize on the Kasirer sales trigger to pitch holistic advisory beyond lobbying, meeting the rising demand to navigate New York’s complex ecosystem. → Source
🎯 Core Pain Point
- Navigating New York’s complex political & regulatory ecosystem
- Aligning business objectives with government policy and advocacy
💰 What to Pitch
- Primary: Government Relations Services → Access to NYC decision-makers & policy insights
- Expansion: Strategic Advisory Practice → Holistic counsel for market entry & stakeholder engagement
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 30
- Rev: ≈ $10M
- Website: kasirer.nyc
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Kasirer’s business.*
- Mercury Public Affairs — Government Relations / Public Affairs
- Unique edge: Global reach with boutique client focus
- Evaluated by Managing Director for integrated digital advocacy
- Cornerstone Government Affairs — Government Relations / Lobbying
- Unique edge: Deep local network in NYC agencies
- Evaluated by President for relationship-driven strategy
- Akin Gump Strauss Hauer & Feld — Government Relations / Strategic Advisory
- Unique edge: Multidisciplinary policy expertise across sectors
- Evaluated by CSO for cross-industry counsel
- Brownstein Hyatt Farber Schreck — Government Relations / Strategic Communications
- Unique edge: National footprint with NYC specialty teams
- Evaluated by COO for media & policy integration
✅ Do-Now Checklist
Connect with the decision maker on LinkedIn (link above)
Reference the Kasirer sales trigger in your subject line
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑❑
TONE = ❑❑
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📌 TARGET COMPANY
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NAME = Mike
COMPANY = Kasirer
DEPT = Strategic Advisory
SIZE = ≈30
BOTTLENECK = navigating New York’s complex political & regulatory ecosystem
EVENT = launch of New-York focused Strategic Advisory Practice
DETAIL = leadership promotions
PAIN = navigating New York’s complex political & regulatory ecosystem
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904083653&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈50
EMP_EST = ≈30
REV_EST = ≈$10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈30-person Strategic Advisory
Mike—noticed your Strategic Advisory team is ≈30.
That’s when navigating New York’s complex political & regulatory ecosystem slows growth.
We helped ≈ TBD fix this with ❑❑.
Result: ≈ TBD.
❑❑
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about leadership promotions — navigating New York’s complex political & regulatory ecosystem.
❑❑. ❑❑.
❑❑