Keepit Channel Surge

🚀 Battle Card: Keepit

• Jan Ursi, Vice President of Global Channel · 🔗 LinkedIn

• Ursi’s hire signals massive investment in channel-driven growth amid rising demand for SaaS data protection—your Keepit sales trigger to pitch PRM. → Source

• Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand

• Aligning partners on compliance and cyber-resilience requirements across regions

• Primary: Partner Relationship Management (PRM) solution → Streamlined partner onboarding and management

• Expansion: Channel Marketing Automation → Scalable partner engagement and co-marketing

• HQ: Copenhagen, Denmark

• Employees: ≈ 300

• Rev: ≈ $75 M

• Website: https://www.keepit.com/

🤼 Competitive Intel

• Salesforce — PRM / Channel
• Unique edge: Global scale and deep CRM integration
• Evaluated by VP Global Channel & CRO

• Impartner — PRM
• Unique edge: Purpose-built partner portal and deal registration
• Evaluated by Director of Alliances for partner onboarding

• Zift Solutions — Channel Marketing
• Unique edge: Sophisticated co-marketing playbooks
• Evaluated by Marketing Ops for lead-nurture automation

• Allbound — PRM
• Unique edge: User-friendly interface and analytics
• Evaluated by Ops for ease of use

• PartnerStack — Partner Programs
• Unique edge: SaaS-native multi-tier partner management
• Evaluated by Channel Marketing for revenue-sharing flexibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑PRM solution for streamlined partner onboarding❑
PROOF_METRIC  = ❑30% faster partner onboarding❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jan
COMPANY     = Keepit
DEPT        = Global Channel
SIZE        = ≈10
BOTTLENECK  = Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand
EVENT       = Keepit Appoints Jan Ursi to Drive Global Success in the Expanding Channel Ecosystem
DETAIL      = expanding channel ecosystem
PAIN        = Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918142689&div=41152219
SIM_CO      = Rubrik
WIN_METRIC  = 30% faster partner onboarding
NEXT_SIZE   = ≈20
EMP_EST     = ≈300
REV_EST     = ≈$75M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Global Channel

Jan—noticed your Global Channel team is ≈ 10.

That’s when Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand slows growth.

We helped Rubrik fix this with PRM solution for streamlined partner onboarding.

Result: 30% faster partner onboarding.  
Quick call?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about expanding channel ecosystem — Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand.  
PRM solution for streamlined partner onboarding. 30% faster partner onboarding.  
Quick chat?