Keepit Channel Surge
Jan Ursi’s hire at Keepit signals a channel surge. Pitch PRM and channel marketing now. Fill your pipeline and boost commission. Lock down your next touch and close fast.
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🚀 Battle Card: Keepit
Quick trigger:
👤 Decision Maker in the News
💡 Why It Matters
- Ursi’s hire signals massive investment in channel-driven growth amid rising demand for SaaS data protection—your Keepit sales trigger to pitch PRM. → Source
🎯 Core Pain Point
- Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand
- Aligning partners on compliance and cyber-resilience requirements across regions
💰 What to Pitch
- Primary: Partner Relationship Management (PRM) solution → Streamlined partner onboarding and management
- Expansion: Channel Marketing Automation → Scalable partner engagement and co-marketing
🗺️ Quick Context
- HQ: Copenhagen, Denmark
- Employees: ≈ 300
- Rev: ≈ $75 M
- Website: https://www.keepit.com/
🤼 Competitive Intel
Which other vendors you’ll probably face to win Keepit’s business after this sales trigger.
- Salesforce — PRM / Channel
- Unique edge: Global scale and deep CRM integration
- Evaluated by VP Global Channel & CRO
- Impartner — PRM
- Unique edge: Purpose-built partner portal and deal registration
- Evaluated by Director of Alliances for partner onboarding
- Zift Solutions — Channel Marketing
- Unique edge: Sophisticated co-marketing playbooks
- Evaluated by Marketing Ops for lead-nurture automation
- Allbound — PRM
- Unique edge: User-friendly interface and analytics
- Evaluated by Ops for ease of use
- PartnerStack — Partner Programs
- Unique edge: SaaS-native multi-tier partner management
- Evaluated by Channel Marketing for revenue-sharing flexibility
✅ Do-Now Checklist
Connect with Jan Ursi on LinkedIn (link above)
Use the Keepit sales trigger to craft urgency in your first-touch email and DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑PRM solution for streamlined partner onboarding❑
PROOF_METRIC = ❑30% faster partner onboarding❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jan
COMPANY = Keepit
DEPT = Global Channel
SIZE = ≈10
BOTTLENECK = Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand
EVENT = Keepit Appoints Jan Ursi to Drive Global Success in the Expanding Channel Ecosystem
DETAIL = expanding channel ecosystem
PAIN = Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918142689&div=41152219
SIM_CO = Rubrik
WIN_METRIC = 30% faster partner onboarding
NEXT_SIZE = ≈20
EMP_EST = ≈300
REV_EST = ≈$75M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Global Channel
Jan—noticed your Global Channel team is ≈ 10.
That’s when Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand slows growth.
We helped Rubrik fix this with PRM solution for streamlined partner onboarding.
Result: 30% faster partner onboarding.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about expanding channel ecosystem — Scaling a global partner ecosystem to meet accelerating SaaS backup and recovery demand.
PRM solution for streamlined partner onboarding. 30% faster partner onboarding.
Quick chat?