Pipeline Pulse: Keller Williams CMO Alert
Keller Williams names Sandra Howard CMO. Pitch marketing automation & branding consultancy now. Connect, send next touch, close commission.
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🚀 Battle Card: Keller Williams Realty, LLC
Quick trigger:
👤 Decision Maker in the News
- Sandra Howard, Chief Marketing Officer · 🔗 LinkedIn
💡 Why It Matters
- Elevating marketing leadership is a golden Keller Williams Realty, LLC sales trigger to pitch scalable branding and automation solutions. → Source
🎯 Core Pain Point
- Scaling cohesive marketing across 162,000 agents
- Driving agent acquisition and retention in a crowded market
💰 What to Pitch
- Primary: Marketing Automation Platform → Scale multi-channel campaigns and reporting
- Expansion: Branding Consultancy → Unify brand voice and boost agent engagement
🗺️ Quick Context
- HQ: Austin, TX
- Employees: ≈ 2,000
- Rev: ≈ $1 B
- Website: kwri.kw.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Keller Williams Realty, LLC’s business.
- HubSpot — Marketing Automation
- Unique edge: All-in-one inbound suite
- Evaluated by CMO for ease of use and integration
- Adobe Marketo Engage — Marketing Automation
- Unique edge: Account-based marketing at scale
- Evaluated by Demand Gen teams for ROI tracking
- Salesforce Marketing Cloud — CRM / Marketing Automation
- Unique edge: Deep Salesforce CRM integration
- Evaluated by IT & digital teams for enterprise readiness
- Hootsuite — Social Media Management
- Unique edge: Unified social scheduling & analytics
- Evaluated by social media teams for engagement insights
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block targeting this Keller Williams Realty, LLC sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑a marketing automation platform for multi-channel campaigns❑
PROOF_METRIC = ❑40% faster campaign setup❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
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NAME = Sandra
COMPANY = Keller Williams Realty, LLC
DEPT = Marketing
SIZE = ≈ 20
BOTTLENECK = Scaling cohesive marketing across 162,000 agents
EVENT = Appoints Sandra Howard Chief Marketing Officer
DETAIL = Appoints Sandra Howard Chief Marketing Officer
PAIN = Driving agent acquisition and retention in a crowded market
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250813015716&div=41152219
SIM_CO = ≈ Century 21
WIN_METRIC = 30% increase in campaign ROI
NEXT_SIZE = ≈ 50
EMP_EST = ≈ 2,000
REV_EST = ≈ $1 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈20-person Marketing
Sandra—noticed your Marketing team is ≈ 20.
That’s when Scaling cohesive marketing across 162,000 agents slows growth.
We helped ≈ Century 21 fix this with a marketing automation platform for multi-channel campaigns.
Result: 30% increase in campaign ROI.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about Appoints Sandra Howard Chief Marketing Officer — Driving agent acquisition and retention in a crowded market.
a marketing automation platform for multi-channel campaigns. 40% faster campaign setup.
Quick chat?