Battle Card: Keyron’s FDA-Backed Human Trials Trigger

Keyron just hired a former FDA director ahead of first-in-human device trials. Use these sales triggers to fuel your pipeline, pitch IDE automation and clinical ops suite, and hit quota fast.

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🚀 Battle Card: Keyron

Quick trigger: Former FDA Director and Boston Scientific Leaders Join Keyron Ahead of Human Trials of First Device with Metabolic Surgery-Like Results Without Incisions (Aug 6, 2025)
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • ForePass is set to redefine obesity and diabetes treatment by delivering surgery-like metabolic results without incisions → Source
 
🎯 Core Pain Point
  • Navigating first-in-human IDE submissions under FDA’s stringent device pathways
  • Demonstrating clinical superiority vs. $28B/year GLP-1s and traditional surgery
 
💰 What to Pitch
  • Primary: Regulatory Submission Automation → Accelerate IDE approval
  • Expansion: Clinical Trial Management Suite → Streamline global trial ops
 
🗺️ Quick Context
  • HQ: London, UK & Boston, MA
  • Employees: ≈ 60
  • Rev: ≈ $1 M (pre-revenue)
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Keyron’s business.
 
  • Veeva SystemsRegulatory & Quality
    • Unique edge: Unified Vault platform for submissions & quality
    • Evaluated by Head of Regulatory Affairs for end-to-end compliance
  • Greenlight GuruMedical Device QMS
    • Unique edge: Medtech-specific workflows and audit-ready docs
    • Evaluated by QA & RA leads for streamlined ISO/FDA alignment
  • MasterControlRegulatory Document Management
    • Unique edge: Configurable eTMF and regulatory change control
    • Evaluated by Clinical Ops for IDE and global filing support
 

✅ Do-Now Checklist

Connect with David Feigal on LinkedIn (link above)
Craft email + DM leveraging this Keyron sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Leverage every Keyron sales trigger to fuel pipeline growth—no fluff, all action. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Regulatory Submission Automation❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = David
COMPANY     = Keyron
DEPT        = Regulatory Affairs
SIZE        = ≈ TBD
BOTTLENECK  = navigating first-in-human IDE submissions
EVENT       = leadership hires
DETAIL      = former FDA Director joins as Head of Regulatory Affairs
PAIN        = ensuring efficient IDE submission under FDA device pathway
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250806803674&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 60
REV_EST     = ≈ $1M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Regulatory Affairs

David—noticed your Regulatory Affairs team is ≈ TBD.

That’s when navigating first-in-human IDE submissions slows growth.

We helped ≈ TBD fix this with Regulatory Submission Automation.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about former FDA Director joins as Head of Regulatory Affairs — ensuring efficient IDE submission under FDA device pathway.  
Regulatory Submission Automation. ≈ TBD.  
Quick chat?

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