Knack Series B Sales Trigger: Accelerate Your HR Pipeline
Knack’s $10M Series B unlocks HR budgets. Pitch your Talent Management System and HR Analytics to Megan Dusenbery. Close pipeline-ready deals.
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🚀 Battle Card: Knack
Quick trigger:
Leverage this Knack sales trigger to secure budget conversations with HR leadership.
This Knack sales trigger unlocks opportunity for HR & People tech providers.
👤 Decision Maker in the News
- Megan Dusenbery, CEO 📧 megan@joinknack.com
💡 Why It Matters
- Higher-ed institutions are under pressure to scale personalized peer learning as enrollment rises. → Source
- This Knack sales trigger signals increased budget and headcount for HR & People operations.
🎯 Core Pain Point
- Scaling peer-to-peer learning programs across multiple campuses.
- Managing new talent and growing staff post-funding.
💰 What to Pitch
- Primary: Talent Management System → Streamline hiring & onboarding to support rapid growth.
- Expansion: HR Analytics Platform → Drive data-driven retention and optimize workforce planning.
🗺️ Quick Context
- HQ: Miami, FL
- Employees: ≈ 100
- Rev: ≈ $10 M
- Website: joinknack.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Knack’s business.
- workday.com — HCM Suite
- Unique edge: Unified finance & HR for global institutions
- Evaluated by CFO & VP HR for integration depth
- bamboohr.com — SMB-Focused HR
- Unique edge: User-friendly interface and fast deployment
- Evaluated by HR Director for ease of use
- adp.com — Payroll & HR
- Unique edge: Comprehensive payroll compliance support
- Evaluated by VP Ops for risk mitigation
- oracle.com/human-capital-management — Enterprise HCM
- Unique edge: Scalable modules for large orgs
- Evaluated by CTO & VP HR for flexibility
✅ Do-Now Checklist
Connect with Megan Dusenbery on LinkedIn
Generate email + DM referencing this Knack sales trigger with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Talent Management System to streamline hiring & onboarding❑
PROOF_METRIC = ❑30% reduction in time-to-hire❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Megan
COMPANY = Knack
DEPT = People
SIZE = ≈5
BOTTLENECK = hiring and onboarding new staff
EVENT = Series B funding round
DETAIL = appointment of Megan as CEO and Series B funding round
PAIN = struggling to hire and onboard at scale
SRC = https://vcnewsdaily.com/knack/venture-capital-funding/gmvplpgyzg
SIM_CO = Handshake
WIN_METRIC = 30% reduction in time-to-hire
NEXT_SIZE = ≈15
EMP_EST = ≈100
REV_EST = ≈$10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈5-person People
Megan—noticed your People team is ≈5.
That’s when hiring and onboarding new staff slows growth.
We helped Handshake fix this with Talent Management System to streamline hiring & onboarding.
Result: 30% reduction in time-to-hire.
Quick call?
PS—next bottleneck hits ≈15.
DM ≤45 words, TONE:
Saw your post about appointment of Megan as CEO and Series B funding round — struggling to hire and onboard at scale.
Talent Management System to streamline hiring & onboarding. 30% reduction in time-to-hire.
Quick chat?