Pipeline Alert: Lake Dermatology’s New PA Sparks HRIS Pitch
Lake Dermatology just added PA-C Kinston Cummings. Admin overload is their pain. Pitch a centralized HRIS to halve onboarding time & streamline scheduling. Quick checklist to connect, demo & close.
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🚀 Battle Card: Lake Dermatology Medical Associates
Quick trigger:
👤 Decision Maker in the News
- Kinston Cummings, Physician Assistant (PA-C) · 🔗 [LinkedIn](https://www.linkedin.com/company/integrated-dermatology-group)
💡 Why It Matters
- Rapid expansion of clinical staff demands streamlined HR and credential management → Source
🎯 Core Pain Point
- Admin overload onboarding and credential tracking for new clinical hires
- Lack of visibility into staff scheduling and compliance
💰 What to Pitch
- Primary: Centralized HRIS & credentialing platform → Reduce onboarding time by 50%
- Expansion: Automated scheduling + payroll integration → Eliminate manual rosters & errors
🗺️ Quick Context
- HQ: Lakeport, CA
- Employees: ≈ 30
- Rev: ≈ $10 M
Make the most of this Lake Dermatology Medical Associates sales trigger by positioning your HR solutions as the backbone for their growth.
🤼 Competitive Intel
Which other vendors you’ll probably face to win Lake Dermatology Medical Associates’ business.
- BambooHR ([bamboohr.com](https://bamboohr.com)) — HRIS
- Unique edge: Intuitive UI for small practices
- Evaluated by HR lead for ease of use
- ADP ([adp.com](https://adp.com)) — Payroll & HR
- Unique edge: Scalable payroll + benefits admin
- Evaluated by CFO for compliance support
- Workday ([workday.com](https://workday.com)) — Enterprise HR
- Unique edge: Unified finance & HR suite
- Evaluated by COO for data-driven insights
- Paycor ([paycor.com](https://paycor.com)) — Healthcare HR
- Unique edge: Healthcare-specific compliance tools
- Evaluated by Practice Manager for industry fit
- HealthStream ([healthstream.com](https://healthstream.com)) — Training & Compliance
- Unique edge: On-demand clinical training modules
- Evaluated by Clinical Educator for credential upkeep
✅ Do-Now Checklist
Connect with Kinston Cummings on LinkedIn
Tailor email + DM around this Lake Dermatology Medical Associates sales trigger
Book demo calls for HRIS & scheduling modules (Day 3 & Day 10)
Next Step
Get ahead of every Lake Dermatology Medical Associates sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kinston
COMPANY = Lake Dermatology Medical Associates
DEPT = HR & People
SIZE = ≈ TBD
BOTTLENECK = admin overload in onboarding & credential tracking
EVENT = Integrated Dermatology welcomes PA Kinston Cummings
DETAIL = welcomes PA Kinston Cummings
PAIN = lack of visibility into staff scheduling & compliance
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916378974&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = reduce onboarding time by 50%
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 30
REV_EST = ≈ $10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person HR & People
Kinston—noticed your HR & People team is ≈ TBD.
That’s when admin overload in onboarding & credential tracking slows growth.
We helped ≈ TBD fix this with <1-line value>.
Result: reduce onboarding time by 50%.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about welcomes PA Kinston Cummings — lack of visibility into staff scheduling & compliance.
<1-line value>. <metric>.
Quick chat?```