Pipeline Alert: Lake Dermatology’s New PA Sparks HRIS Pitch

🚀 Battle Card: Lake Dermatology Medical Associates

• Kinston Cummings, Physician Assistant (PA-C) · 🔗 [LinkedIn](https://www.linkedin.com/company/integrated-dermatology-group)

• Rapid expansion of clinical staff demands streamlined HR and credential management → Source

• Admin overload onboarding and credential tracking for new clinical hires

• Lack of visibility into staff scheduling and compliance

• Primary: Centralized HRIS & credentialing platform → Reduce onboarding time by 50%

• Expansion: Automated scheduling + payroll integration → Eliminate manual rosters & errors

• HQ: Lakeport, CA

• Employees: ≈ 30

• Rev: ≈ $10 M

• Website: [lakeportdermatology.com](https://lakeportdermatology.com)

🤼 Competitive Intel

• BambooHR ([bamboohr.com](https://bamboohr.com)) — HRIS
• Unique edge: Intuitive UI for small practices
• Evaluated by HR lead for ease of use

• ADP ([adp.com](https://adp.com)) — Payroll & HR
• Unique edge: Scalable payroll + benefits admin
• Evaluated by CFO for compliance support

• Workday ([workday.com](https://workday.com)) — Enterprise HR
• Unique edge: Unified finance & HR suite
• Evaluated by COO for data-driven insights

• Paycor ([paycor.com](https://paycor.com)) — Healthcare HR
• Unique edge: Healthcare-specific compliance tools
• Evaluated by Practice Manager for industry fit

• HealthStream ([healthstream.com](https://healthstream.com)) — Training & Compliance
• Unique edge: On-demand clinical training modules
• Evaluated by Clinical Educator for credential upkeep

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kinston
COMPANY     = Lake Dermatology Medical Associates
DEPT        = HR & People
SIZE        = ≈ TBD
BOTTLENECK  = admin overload in onboarding & credential tracking
EVENT       = Integrated Dermatology welcomes PA Kinston Cummings
DETAIL      = welcomes PA Kinston Cummings
PAIN        = lack of visibility into staff scheduling & compliance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916378974&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = reduce onboarding time by 50%
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 30
REV_EST     = ≈ $10M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person HR & People

Kinston—noticed your HR & People team is ≈ TBD.

That’s when admin overload in onboarding & credential tracking slows growth.

We helped ≈ TBD fix this with <1-line value>.

Result: reduce onboarding time by 50%.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about welcomes PA Kinston Cummings — lack of visibility into staff scheduling & compliance.  
<1-line value>. <metric>.  
Quick chat?```