Battle Card: Lambda Audit Trigger

Lambda names Heather Planishek as Audit Chair. Pitch audit automation to accelerate close cycles, spike pipeline, and smash your quota. ✅ Next touch: LinkedIn & CRM.

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🚀 Battle Card

🚀 Battle Card: Lambda

Quick trigger: Appointment of Heather Planishek to Board of Directors as Audit Chair (Sep 25, 2025)
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • Scaling AI infrastructure demands rigorous financial controls and governance to avoid compliance gaps. → Source
  • Leverage this Lambda sales trigger to position your audit automation as mission-critical.
 
🎯 Core Pain Point
  • Maintaining transparent, audit-ready financial reporting as operations scale
  • Ensuring risk management and compliance in a high-growth AI infrastructure environment
 
💰 What to Pitch
  • Primary: Audit automation platform → Accelerate close cycles and reduce manual risk exposures
  • Expansion: Compliance management solution → Streamline regulatory reporting and oversight
 
🗺️ Quick Context
  • HQ: San Francisco, CA
  • Employees: ≈ 250
  • Rev: ≈ $150M
 

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Lambda’s business.*
 
  • BlackLineFinancial close automation
    • Unique edge: Real-time reconciliation dashboards
    • Evaluated by CFO & Audit Chair for accuracy and audit trails
  • WorkivaCompliance & reporting
    • Unique edge: Connected reporting across data sources
    • Evaluated by Board for SEC & SOX readiness
  • AuditBoardAudit & risk management
    • Unique edge: End-to-end risk workflow
    • Evaluated by Head of Risk for integrated control testing
  • Oracle NetSuiteERP & finance suite
    • Unique edge: Scalable cloud ERP for global ops
    • Evaluated by VP Finance for consolidation capabilities
  • Sage IntacctCloud financial management
    • Unique edge: Best-in-class core financials
    • Evaluated by Dir. Accounting for multi-entity reporting
 

✅ Do-Now Checklist

Connect with Heather Planishek on LinkedIn
Craft email + DM referencing the Lambda sales trigger and audit governance benefit
Log outreach and schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Don’t let a Lambda sales trigger slip—get this intel daily and hit quota faster. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑❑
PROOF_METRIC  = ❑❑
CTA_STYLE     = ❑❑
TONE          = ❑❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Heather
COMPANY     = Lambda
DEPT        = Finance
SIZE        = ≈ 5
BOTTLENECK  = maintaining audit-ready financial reporting
EVENT       = appointment of new Audit Chair
DETAIL      = Appointment to Board as Audit Chair
PAIN        = ensuring risk management and compliance during rapid growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925984491&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ 30% faster close cycles
NEXT_SIZE   = ≈ 10
EMP_EST     = ≈ 250
REV_EST     = ≈ $150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person Finance

Heather—noticed your Finance team is ≈ 5.

That’s when maintaining audit-ready financial reporting slows growth.

We helped ≈ TBD fix this with ❑❑.

Result: ≈ 30% faster close cycles.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ 10.

DM ≤45 words, TONE:
Saw your post about Appointment to Board as Audit Chair — ensuring risk management and compliance during rapid growth.  
❑❑. ❑❑.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>

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