Liquid Death CFO Hire: Unify Finance & Fuel Pipeline
Liquid Death taps PepsiCo alum Ricky Khetarpaul as CFO. Sales trigger: pitch unified FP&A & BI to lock pipeline, hit quota, and drive deal flow into their energy drink launch.
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🚀 Battle Card: Liquid Death
Quick trigger:
👤 Decision Maker in the News
- Ricky Khetarpaul, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/liquid-death/)
💡 Why It Matters
- This Liquid Death sales trigger highlights the need for a robust finance backbone to support multi-category growth and the upcoming energy drink launch. → Source
🎯 Core Pain Point
- Lack of unified forecasting for new product lines
- Fragmented BI and reporting across channels
💰 What to Pitch
- Primary: Unified FP&A platform → Accurate forecasts for category launches including the energy drink push driven by this Liquid Death sales trigger
- Expansion: Self-service BI dashboards → Real-time finance insights across brands
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 250
- Rev: ≈ $150 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Liquid Death’s business.*
- Oracle NetSuite — ERP / FP&A
- Unique edge: Comprehensive cloud ERP with built-in FP&A
- Evaluated by CFO for end-to-end financial control
- Workday Adaptive Insights — FP&A / Analytics
- Unique edge: Driver-based modeling and forecasting
- Evaluated by Finance teams for planning agility
- Anaplan — Connected Planning
- Unique edge: Scalable scenario planning across functions
- Evaluated by VP Finance for multi-category use cases
✅ Do-Now Checklist
Connect with Ricky Khetarpaul on LinkedIn ([Profile](https://www.linkedin.com/company/liquid-death/))
Leverage this Liquid Death sales trigger in your email subject to boost open rates
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Unified FP&A platform❑
PROOF_METRIC = ❑20% forecast accuracy improvement❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ricky
COMPANY = Liquid Death
DEPT = Finance
SIZE = ≈15
BOTTLENECK = lack of unified forecasting
EVENT = CFO appointment
DETAIL = PepsiCo and Health-Ade alum joining as CFO
PAIN = difficulty forecasting demand for new categories
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014872403&div=41152219
SIM_CO = Health-Ade
WIN_METRIC = 20% improvement in forecasting accuracy
NEXT_SIZE = ≈25
EMP_EST = ≈250
REV_EST = ≈$150M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈15-person Finance
Ricky—noticed your Finance team is ≈15.
That’s when lack of unified forecasting slows growth.
We helped Health-Ade fix this with Unified FP&A platform.
Result: 20% improvement in forecasting accuracy.
Quick call?
PS—next bottleneck hits ≈25.
DM ≤45 words, TONE:
Saw your post about PepsiCo and Health-Ade alum joining as CFO — difficulty forecasting demand for new categories.
Unified FP&A platform. 20% forecast accuracy improvement.
Quick chat?