Liquid Death CFO Hire: Unify Finance & Fuel Pipeline

🚀 Battle Card: Liquid Death

• Ricky Khetarpaul, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/liquid-death/)

• This Liquid Death sales trigger highlights the need for a robust finance backbone to support multi-category growth and the upcoming energy drink launch. → Source

• Lack of unified forecasting for new product lines

• Fragmented BI and reporting across channels

• Primary: Unified FP&A platform → Accurate forecasts for category launches including the energy drink push driven by this Liquid Death sales trigger

• Expansion: Self-service BI dashboards → Real-time finance insights across brands

• HQ: Los Angeles, CA

• Employees: ≈ 250

• Rev: ≈ $150 M

• Website: [liquiddeath.com](https://liquiddeath.com/)

🤼 Competitive Intel

• Oracle NetSuite — ERP / FP&A
• Unique edge: Comprehensive cloud ERP with built-in FP&A
• Evaluated by CFO for end-to-end financial control

• Workday Adaptive Insights — FP&A / Analytics
• Unique edge: Driver-based modeling and forecasting
• Evaluated by Finance teams for planning agility

• Anaplan — Connected Planning
• Unique edge: Scalable scenario planning across functions
• Evaluated by VP Finance for multi-category use cases

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Unified FP&A platform❑
PROOF_METRIC  = ❑20% forecast accuracy improvement❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Ricky
COMPANY     = Liquid Death
DEPT        = Finance
SIZE        = ≈15
BOTTLENECK  = lack of unified forecasting
EVENT       = CFO appointment
DETAIL      = PepsiCo and Health-Ade alum joining as CFO
PAIN        = difficulty forecasting demand for new categories
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014872403&div=41152219
SIM_CO      = Health-Ade
WIN_METRIC  = 20% improvement in forecasting accuracy
NEXT_SIZE   = ≈25
EMP_EST     = ≈250
REV_EST     = ≈$150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈15-person Finance

Ricky—noticed your Finance team is ≈15.

That’s when lack of unified forecasting slows growth.

We helped Health-Ade fix this with Unified FP&A platform.

Result: 20% improvement in forecasting accuracy.  
Quick call?

PS—next bottleneck hits ≈25.

DM ≤45 words, TONE:
Saw your post about PepsiCo and Health-Ade alum joining as CFO — difficulty forecasting demand for new categories.  
Unified FP&A platform. 20% forecast accuracy improvement.  
Quick chat?