loanDepot Battle Card: Tom Fiddler’s Retail Lending
Tom Fiddler steps up as President of Retail Lending. Pitch digital origination, accelerate your pipeline, and close more deals.
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🚀 Battle Card: loanDepot, Inc.
Quick trigger:
👤 Decision Maker in the News
- Tom Fiddler, President of Retail Lending 🔗 LinkedIn
💡 Why It Matters
- This loanDepot, Inc. sales trigger signals a renewed push to reclaim market share and drive profitability. → Source
🎯 Core Pain Point
- Retail loan production lagging behind targets
- Lack of streamlined digital origination
💰 What to Pitch
- Primary: Digital mortgage origination platform → Accelerate loan pipeline and improve conversion
- Expansion: Analytics & performance dashboards → Real-time visibility into originator KPIs
🗺️ Quick Context
- HQ: Irvine, CA
- Employees: ≈ 6,000
- Rev: ≈ $4 B
- Website: loandepot.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win loanDepot, Inc.’s business.
- Blend (blend.com) — Digital mortgage platform
- Unique edge: Native borrower experience
- Evaluated by VP Sales for UI speed
- ICE Mortgage Technology (icemortgagetech.com) — Loan origination system
- Unique edge: End-to-end compliance
- Evaluated by COO for regulatory fit
- Roostify (roostify.com) — Digital origination
- Unique edge: API integrations
- Evaluated by CTO for tech stack compatibility
- Maxwell (maxwell.com) — Workflow automation
- Unique edge: Automated borrower nudges
- Evaluated by Dir. Ops for process efficiency
- Better (better.com) — Online lending
- Unique edge: Direct-to-consumer model
- Evaluated by CMO for borrower acquisition
✅ Do-Now Checklist
Connect with Tom Fiddler on LinkedIn (link above)
Craft first-touch using this loanDepot, Inc. sales trigger intel
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Keep hitting these loanDepot, Inc. sales trigger updates daily.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑digital mortgage origination platform❑
PROOF_METRIC = ❑20% faster approvals❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Tom
COMPANY = loanDepot, Inc.
DEPT = Retail Lending
SIZE = ≈ TBD
BOTTLENECK = Retail loan production lagging behind targets
EVENT = Promotes Tom Fiddler to President of Retail Lending
DETAIL = Promotes Tom Fiddler to President of Retail Lending
PAIN = lack of streamlined digital origination
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250808302380&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 6000
REV_EST = ≈ $4 B
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Retail Lending
Tom—noticed your Retail Lending team is ≈ TBD.
That’s when Retail loan production lagging behind targets slows growth.
We helped ≈ TBD fix this with digital mortgage origination platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Promotes Tom Fiddler to President of Retail Lending — lack of streamlined digital origination.
digital mortgage origination platform. 20% faster approvals.
Quick chat?