loanDepot West Division SVP Alert: Alec Hanson

🚀 Battle Card: loanDepot, Inc.

• Alec Hanson, Senior Vice President of Production for the West Division · 🔗 [LinkedIn](https://www.linkedin.com/company/loandepot)

• This loanDepot sales trigger highlights a ramp-up in retail lending leadership, signaling aggressive growth in the Western market. → Source

• Scaling retail origination capacity in a competitive mortgage market

• Standardizing coaching and production workflows across teams

• Primary: Digital Lending Platform → accelerate loan processing, improve customer NPS (Capitalize on this loanDepot sales trigger)

• Expansion: Sales Coaching & Training Platform → upskill production teams, boost conversion rates

• HQ: Irvine, CA

• Employees: ≈ 6,000

• Rev: ≈ $4.5 B

• Website: [loandepot.com](https://www.loandepot.com/)

🤼 Competitive Intel

• Blend — Digital lending platform
• Unique edge: Modern UI for borrowers and brokers
• Evaluated by SVP Production for usability

• Floify — Point-of-sale origination
• Unique edge: White-label borrower portal
• Evaluated by Dir. Retail Ops for speed of implementation

• ICE Mortgage Technology — Mortgage software (formerly Ellie Mae)
• Unique edge: End-to-end compliance and document management
• Evaluated by VP Ops for risk control

• Roostify — Digital origination platform
• Unique edge: Seamless LOS integration
• Evaluated by IT for tech stack fit

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Digital Lending Platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Alec
COMPANY     = loanDepot, Inc.
DEPT        = Production
SIZE        = ≈ TBD
BOTTLENECK  = scaling retail origination capacity
EVENT       = Appoints Alec Hanson to Senior Vice President of Production for the West Division
DETAIL      = Appoints Alec Hanson to Senior Vice President of Production for the West Division
PAIN        = standardizing coaching and production workflows
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929496539&div=41152219
SIM_CO      = Blend
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 6000
REV_EST     = ≈ $4.5B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Production

Alec—noticed your Production team is ≈ TBD.

That’s when scaling retail origination capacity slows growth.

We helped Blend fix this with Digital Lending Platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Appoints Alec Hanson to Senior Vice President of Production for the West Division — standardizing coaching and production workflows.  
Digital Lending Platform. ≈ TBD.  
Quick chat?```