Daily Deal Flow: Lüt Sales Trigger
Mark Lewis named President at Lüt. Open a pipeline to pitch closed-loop payments to cannabis, iGaming & franchises. Make your next touch to close.
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🚀 Battle Card: Lüt
Quick trigger:
👤 Decision Maker in the News
- Mark Lewis, President of Specialty Payments · 🔗 LinkedIn
💡 Why It Matters
- New leadership drives push to scale closed-loop payments across high-risk sectors. → Source
- This Lüt sales trigger flags an opening to pitch secure, compliant payment rails to cannabis, iGaming, and franchise operators.
🎯 Core Pain Point
- Regulatory compliance and stigma blocking payment access
- Unpredictable shutdowns and slow settlements hurting cash flow
💰 What to Pitch
- Primary: Closed-loop payments platform → Faster, stigma-free settlements
- Expansion: Compliance partnership network → Reduced risk and expanded market access Capitalize on this Lüt sales trigger to lead with closed-loop value props.
🗺️ Quick Context
- HQ: Fort Lauderdale, FL
- Employees: ≈ 75
- Rev: ≈ $10 M
- Website: mylut.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Lüt’s business.*
- Hypur — Closed-loop cannabis payments
- Unique edge: Direct sponsor-bank integrations
- Evaluated by CFO & VP Ops for compliance fit
- CanPay — ACH-based cannabis payments
- Unique edge: Industry-specific compliance network
- Evaluated by Compliance & Finance teams
- Paybotic — Digital payments for emerging sectors
- Unique edge: Robust API & integration toolkit
- Evaluated by IT & Ops for ease of integration
- AeroPay — Retail payment solutions for cannabis
- Unique edge: Optimized checkout experience
- Evaluated by VP Product for UX and loyalty features
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Lüt sales trigger focal point and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑closed-loop payments integration❑
PROOF_METRIC = ❑40% faster onboarding❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mark
COMPANY = Lüt
DEPT = Specialty Payments
SIZE = ≈10
BOTTLENECK = compliance overhead
EVENT = Mark Lewis appointment
DETAIL = accelerating growth across cannabis, iGaming and franchise sectors
PAIN = sudden account shutdowns and slow settlements
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251022668101&div=41152219
SIM_CO = Hypur
WIN_METRIC = 40% faster onboarding
NEXT_SIZE = ≈20
EMP_EST = ≈75
REV_EST = ≈$10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Specialty Payments
Mark—noticed your Specialty Payments team is ≈10.
That’s when compliance overhead slows growth.
We helped Hypur fix this with closed-loop payments integration.
Result: 40% faster onboarding.
Quick call?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about accelerating growth across cannabis, iGaming and franchise sectors — sudden account shutdowns and slow settlements.
closed-loop payments integration. 40% faster onboarding.
Quick chat?```